Digital Marketing Manager

$50,000 - $65,000/Yr

Harness Digital Solutions - Oklahoma City, OK

Full-time - Mid Level

Remote - Oklahoma City, OK

About the position

The Digital Marketing Manager at Harness Digital Solutions is responsible for developing, implementing, and managing marketing campaigns that enhance brand awareness and drive website traffic for clients. This role requires a strong expertise in SEO and PPC, along with the ability to analyze performance metrics and optimize strategies accordingly. The position offers opportunities for professional growth within a collaborative and innovative environment.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Plan, execute, and optimize PPC campaigns across platforms like Google Ads to meet client objectives.
• Utilize GA4 (Google Analytics 4) and GTM (Google Tag Manager) to monitor performance metrics, analyze trends, and generate insightful reports.
• Oversee website updates and optimizations on WordPress to enhance user experience and conversion rates.
• Manage and optimize Google Business Profiles to improve local search visibility.
• Collaborate on content strategies that support SEO goals and engage in effective link-building activities.
• Use Unbounce to create and test high-converting landing pages (bonus responsibility).
• Keep abreast of the latest trends and best practices in digital marketing, SEO, and PPC.

Requirements

• Minimum of 3 years of hands-on experience in digital marketing with a strong focus on SEO and PPC.
• Proficiency with GA4, GTM, Google Business Profile, WordPress, and Google Ads.
• Solid understanding of link-building strategies and content marketing best practices.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.

Nice-to-haves

• Experience with Unbounce is a plus.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off
• Flexible schedule