Digital Marketing Manager

Newfold Digital

Full-time - Mid Level

Remote

10,001+ employees

About the position

The Digital Marketing Manager at Newfold Digital will play a pivotal role in enhancing Markmonitor's online presence as a leader in the corporate domain management space. This position involves developing, implementing, and managing comprehensive digital marketing strategies aimed at increasing brand awareness, driving qualified leads, and maximizing return on investment (ROI). The ideal candidate will be a strategic thinker with a strong understanding of paid media, SEO, PPC, and digital analytics, and will be adept at cross-functional collaboration. In this role, the Digital Marketing Manager will be responsible for managing website optimization, focusing on website performance and conversion rates. This includes monitoring and analyzing SEO performance using various analytics tools, conducting keyword research to guide content creation, and optimizing the WordPress-based website's core content and structure for search engines. The manager will implement both on-page and off-page SEO strategies while staying updated with search engine algorithm changes to adjust strategies accordingly. Additionally, the role requires tracking and analyzing website performance metrics using tools like Google Analytics, generating reports on key performance indicators (KPIs), and providing insights and recommendations based on data analysis. The manager will also work closely with other marketing team members to improve campaign effectiveness and ensure data accuracy and integrity. Another key responsibility is Conversion Rate Optimization (CRO), which involves analyzing website user behavior, identifying areas for improvement, and developing and implementing A/B testing to optimize website design and content for increased conversions. Collaboration with the content marketing manager and site developers will be essential to monitor and report on conversion rate metrics.

Responsibilities

• Monitor and analyze SEO performance using analytics tools.
• Conduct keyword research to guide content creation.
• Optimize WordPress-based website core content and structure for search engines.
• Implement on-page and off-page SEO strategies.
• Stay updated with search engine algorithm changes and adjust strategies accordingly.
• Track and analyze website performance metrics using tools like Google Analytics.
• Generate reports on key performance indicators (KPIs).
• Provide insights and recommendations based on data analysis.
• Work with other marketing team members to improve campaign effectiveness.
• Ensure data accuracy and integrity.
• Analyze website user behavior and identify areas for improvement.
• Develop and implement A/B testing.
• Optimize website design and content to increase conversions.
• Collaborate with content marketing manager and site developers.
• Monitor and report on conversion rate metrics.

Requirements

• Minimum of 5 years of experience in a B2B marketing environment, preferably within the tech industry.
• Strong track record of developing and executing successful marketing campaigns that drive customer acquisition and revenue growth.
• Proficiency in digital marketing platforms, including social media, email marketing, SEO, SEM, and analytics tools.
• Excellent written and verbal communication skills with the ability to create persuasive marketing content.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Experience with customer segmentation, targeting, and personalized marketing strategies.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced, collaborative environment.
• Experience setting and monitoring KPIs, focusing on growth and performance optimization.

Nice-to-haves

• Familiarity with coding and programming languages is a plus.
• Experience with SEO/SEM tools like Semrush and SimilarWeb.
• Proficiency in design tools like Canva/Figma.
• Experience with Google Analytics, Looker Studio, Google Search Console, Google Tag Manager.
• Familiarity with Meta Ads Manager and Google Ads Manager.
• Experience with CRM systems such as Salesforce or Hubspot.

Benefits

• Work-from-home, hybrid, or work-from-the-office environment options.
• Work-life balance initiatives.
• Culture of diversity and inclusion.
• Learning and development opportunities for all employees.
• Access to 20+ affinity groups for networking and connection.