Azalea Health Innovations - Atlanta, GA
posted 3 months ago
The Digital Marketing Manager at Azalea Health Innovations Inc. will play a pivotal role in developing, implementing, tracking, and optimizing digital marketing campaigns across various channels. This position is crucial for enhancing the awareness of the Azalea Health brand within the industry. The manager will be responsible for planning and executing all web, SEO/SEM, marketing automation, social media, and display advertising campaigns. Additionally, they will develop and implement a content marketing strategy and design, build, and maintain the company's social media presence. The role requires measuring and reporting the performance of all digital marketing campaigns, assessing them against established goals such as ROI and KPIs. The Digital Marketing Manager will identify trends and insights to optimize spending and performance based on these insights. They will also brainstorm new and creative growth strategies, plan, execute, and measure experiments and conversion tests, and collaborate with internal teams to create landing pages that enhance user experience. Utilizing strong analytical abilities, the manager will evaluate the end-to-end customer experience across multiple channels and touchpoints, instrument conversion points, and optimize user funnels. Collaboration with agencies and vendor partners is essential, as is the evaluation of emerging technologies to provide thought leadership and perspective for adoption where appropriate.