Digital Marketing Manager

$90,000 - $130,000/Yr

Goodwin Recruiting - Irvine, CA

Full-time - Mid Level

Remote - Irvine, CA

Administrative and Support Services

About the position

We are seeking a Marketing Manager-Digital for a leading dental implants company, responsible for enhancing the online presence and ensuring high return on investment for digital marketing efforts. The role involves managing search engine marketing (SEM) and search engine optimization (SEO) strategies, overseeing various digital marketing channels, and optimizing campaigns for maximum effectiveness.

Responsibilities

• Collaborate in the development of effective paid search strategies
• Track key performance indicators (KPIs) to evaluate performance, identify trends, and address any emerging issues
• Launch, manage, and optimize PPC campaigns across various platforms
• Oversee accounts on search engines like Google Ads and Bing Ads
• Manage keyword selection and refine audience targeting strategies
• Oversee and manage all digital marketing channels, including website, blogs, paid search, display ads, and email campaigns, ensuring maximum ROI and consistent brand messaging
• Monitor campaign budgets and adjust bids to improve ROI

Requirements

• Minimum of 5 years experience in consumer-oriented digital marketing and advertising, preferably in healthcare/medical
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding and ability to optimize performance of Paid Search, Display Advertising, Social Advertising, and Organic Search
• Hands-on experience with SEO/SEM, Google Analytics, and CRM software

Nice-to-haves

• Experience in dental marketing is preferred
• 3-5 years of recent experience in digital marketing

Benefits

• Health Insurance
• Paid Time Off
• Federal Holidays
• Hybrid work environment with flexibility to work from home and office