Digital Marketing Manager

Legend Senior Living Corporate Office - Wichita, KS

Full-time - Mid Level

Wichita, KS

About the position

The Digital Marketing Manager at Legend Senior Living is responsible for developing and executing digital marketing strategies to enhance the company's online presence and attract potential residents to their communities. This role involves utilizing various digital marketing tools and techniques, including SEO, PPC, and Google Analytics, to drive traffic and improve conversion rates. The position offers opportunities for professional growth and is part of a supportive team environment that values quality training and development.

Responsibilities

• Develop and implement digital marketing strategies to meet company goals.
• Manage SEO and PPC campaigns to increase online visibility.
• Analyze traffic patterns and develop strategies for improvement.
• Oversee digital advertising and display advertising efforts.
• Update website content through back-end CMS as needed.
• Manage social media accounts on a professional level.
• Evaluate and enhance landing page conversions.

Requirements

• Proven track record in developing digital marketing plans using SEO and PPC.
• At least 4 years of experience in digital marketing.
• BA/BS degree or equivalent work experience in the field.
• Strong desire to explore and test new digital marketing strategies.
• Excellent written and verbal communication skills.
• Experience with Adobe Creative Suite, Microsoft Office Suite, Email/Mobile automation, Google Analytics, and WordPress.

Benefits

• Quality training and development opportunities
• Supportive team environment