Digital Marketing Manager

$50,000 - $90,000/Yr

Inno Supps - Las Vegas, NV

Full-time - Mid Level

Las Vegas, NV

About the position

The Digital Marketing Manager at Inno Supps is responsible for planning, implementing, and managing online advertising campaigns with a focus on optimizing large-scale paid advertising efforts across various platforms, particularly Meta channels. This role requires a dynamic individual who can handle high ad spends and is committed to achieving maximum ROI through strategic campaign management and data analysis.

Responsibilities

• Managing high-spend Meta, Google, TikTok, and Taboola campaigns.
• Developing, refining, and managing online advertising campaigns.
• Strategizing and executing various campaigns across different platforms to achieve maximum ROI.
• Analyzing campaign performance data to uncover trends and provide strategic recommendations for enhancement.
• Proactively monitoring and adjusting campaign strategies for ongoing optimization.
• Collaborating closely with the marketing team to generate compelling ad content.
• Skillfully managing budget and bidding strategies to ensure optimal returns.
• Staying up to date on digital marketing trends and innovations, integrating them into campaigns for increased effectiveness.

Requirements

• In-depth knowledge of various ad platforms, including but not limited to Meta and Google Analytics.
• 3+ years experience in managing significant, high-level advertising budgets ($1,000,000.00 per month) with remarkable ROI on platforms such as Facebook and Instagram.
• High level competency using G Suite with an ability to produce reports and presentations from data analytics.
• 3+ years experience with campaign and creative optimization.
• Strong analytical skills with 3+ years experience using tools like Shopify and Klaviyo.
• Strong sales copywriting skillset.
• Strong analytical skills to interpret data and make informed decisions.
• 2+ years with a DTC Company.