Digital Marketing Manager

Jsr Tech Consulting - Newark, NJ

Full-time - Mid Level

Newark, NJ

Professional, Scientific, and Technical Services

About the position

The Digital Product Manager will play a crucial role in managing digital projects for a financial services client. This position requires a strong understanding of digital project management, Agile Scrum methodology, and marketing technology systems. The successful candidate will collaborate with a global marketing team and technology partners to drive the evolution and optimization of the digital ecosystem, ensuring the successful delivery and adoption of new digital initiatives.

Responsibilities

• Lead projects across multiple teams & businesses, including stakeholder management, establishing launch timelines, tracking the development of each workstream, identifying and solving dependencies, and managing the execution of deliverables.
• Convert business inputs into actionable requirements, user acceptance criteria, and use cases to ensure that outcomes align with and achieve business goals.
• Establish the governance model for pre-and-post project execution, including Executive Sponsors, Core Team, Work-Stream Leads, and Key Stakeholders.
• Audit completed projects, conduct post-mortem meetings, outline improvements, and implement process changes.
• Create user stories independently and as part of a team, managing them through the full sprint cycle, including QA, final approvals, demos and all other Agile ceremonies.
• Primary contact to troubleshoot marketing technology and platform issues as they arise.

Requirements

• 5+ years of digital product development/management.
• Proven experience gathering and transforming customer/business needs into an actionable product roadmap, and product roadmaps into product requirements.
• Proven experience consolidating multiple requirements/user stories into tangible executable project plans, and delivering against.
• Track record of collaborating with a large and varied group of cross-functional teams and partners to tackle ambiguous problems and make forward progress.
• Excellent understanding of web technologies and concepts, and experience with projects delivering marketing technology tools and platforms.
• Strong project management skills - Agile/Scrum and Waterfall methodologies.
• Ability to communicate effectively with technical and non-technical individuals.
• Excellent communication skills (presentation, written, verbal) with all levels of management including strength in balancing the right amount of detail for each audience.
• Strong user experience/design sense, with a record of building great experiences.
• Proficiency in Microsoft Office applications and JIRA.
• Experience with marketing technology platforms (e.g., Drupal / AEM, SFMS / SalesForce, Marketo / Eloqua).
• Experience with ADA/WCAG standards for accessibility is a plus.
• Experience working in highly regulated industries (finance, pharma, etc.) is a plus.
• Proficiency in Adobe Suite is a plus.

Nice-to-haves

• Experience with ADA/WCAG standards for accessibility is a plus.
• Experience working in highly regulated industries (finance, pharma, etc.) is a plus.
• Proficiency in Adobe Suite is a plus.