Digital Marketing Manager

$85,000 - $125,000/Yr

Unclassified - Alpharetta, GA

Full-time - Mid Level

Alpharetta, GA

About the position

Westfield Specialty is looking for a Digital Marketing Manager to enhance brand awareness and identify new marketing opportunities. This role involves managing digital marketing and SEO activities, utilizing digital assets to create effective marketing strategies aimed at increasing conversion rates and ROI. The ideal candidate will demonstrate innovative thinking and a proactive approach to customer experience.

Responsibilities

• Establish and execute a digital marketing strategy to distribute content, including email marketing campaigns, website updates, and social media management, predominantly on LinkedIn.
• Create and manage content for Westfield Specialty's social media, emails, and other digital communications.
• Collaborate with a team of marketers and stakeholders to maintain the company's digital presence.
• Ensure consistent brand messaging across all social channels.
• Identify, analyze, and measure trends and content to assess campaign performance.
• Create and maintain an editorial calendar for targeted content delivery.
• Update global, externally-facing content on web pages and the internal intranet platform.
• Optimize global initiatives and campaigns using omnichannel marketing.
• Research and implement new marketing strategies, including testing new digital channels and tools.
• Stay updated on the latest social media trends and incorporate them into marketing campaigns.
• Prepare monthly reports and analytics on content performance and trends.

Requirements

• Bachelor's Degree required; degree in marketing, advertising, or related field preferred.
• Minimum of 5 years of experience in digital marketing or a related field required.
• Experience managing Marketing Automation Tools (e.g., Marketing Cloud, Pardot, Hubspot, Eloqua, Watson, or Marketo) in a B2B environment required; financial services or insurance industry experience preferred.
• Experience managing digital marketing and SEO activities, including link building, content strategy, and keyword usage.
• Proficient in Microsoft Suite, including PowerPoint, Word, and Excel; knowledge of Smartsheet is a plus.
• Experience in setting successful digital marketing strategy goals.
• Attention to detail and ability to meet service level agreements.
• Experience in maintaining a global evergreen library of content for social media.
• Experience in scaling social media strategy across platforms.
• Experience in setting and achieving employee advocacy strategies in a B2B space.

Nice-to-haves

• Experience with Content Management Systems (CMS).
• Detail-oriented, organized self-starter who thrives in a distributed team environment.
• Excellent writing and communication skills.
• Willingness to learn new skills as required by the role.
• Experience with LinkedIn marketing in the B2B space, including advertising and employee advocacy.
• Oktopost experience is a plus.
• Knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Canva is a plus.

Benefits

• Eligible for benefits and discretionary bonus pay.