Esker - Middleton, WI
posted about 2 months ago
As Digital Marketing Manager at Esker Inc., you will play a pivotal role in enhancing the performance of the Esker US website. Your primary focus will be on ensuring that keyword rankings, web traffic, conversions, and user experience are not only healthy but also trending upward. This position is crucial for increasing conversions from the website, which directly supports pipeline and revenue growth. You will need to be a strategic thinker who is adept at cross-functional collaboration, possessing a deep understanding of SEO, website structure, and digital analytics. The ideal candidate will have a strong background in managing website optimization, including performance and conversion rates. You will analyze performance metrics and adjust strategies accordingly to ensure continuous improvement. Your analytical skills will be essential in translating data into actionable strategies that drive growth. You will work closely with various teams to ensure that the web experience aligns with business strategies and revenue objectives, while also staying updated on the latest trends in SEO and digital marketing. In this role, you will be responsible for implementing SEO best practices, conducting keyword research, and developing A/B tests to enhance website performance. You will generate reports on key performance indicators (KPIs) and provide insights based on data analysis to inform internal stakeholders. Your collaboration with product marketing, customer marketing, and product management teams will be vital in driving conversion rate optimization strategies that improve marketing qualified leads (MQL), pipeline, and overall revenue generation.