Digital Marketing Manager

$65,000 - $90,000/Yr

Reason Brand - New York, NY

Full-time - Mid Level

New York, NY

1-10 employees

Merchant Wholesalers, Nondurable Goods

About the position

We are seeking a results-driven Digital Marketing Manager to lead our online marketing efforts and drive brand awareness for a leading multi-brand streetwear fashion business. The ideal candidate will have a strong background in performance marketing, conversion optimization, and advertising strategies, with experience in Shopify and E-commerce. This role requires a creative thinker who can develop compelling content and utilize various digital tools to enhance our online presence.

Responsibilities

• Develop and implement effective digital marketing strategies that align with business goals.
• Manage performance marketing campaigns across multiple platforms, ensuring optimal conversion rates.
• Oversee content creation for various channels, including social media, blogs, and email marketing.
• Utilize content management systems to publish and manage online content efficiently.
• Analyze campaign performance data and adjust strategies accordingly to maximize ROI.
• Collaborate with cross-functional teams to ensure cohesive branding and messaging across all platforms.
• Stay updated on industry trends and emerging technologies to keep our digital marketing efforts innovative.
• Plan and execute weekly drops, sales, and promotions across multiple brands.

Requirements

• Proven experience in digital marketing with a focus on performance marketing and conversion optimization.
• Experience with Shopify platform.
• Knowledgeable about streetwear and fashion.
• Proficiency in advertising platforms such as Google Ads, Facebook Ads, and others.
• Familiarity with HTML, CSS, and JavaScript for effective website management and troubleshooting.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with content management systems (CMS) for managing website content effectively.
• Excellent communication skills, both written and verbal, with a knack for engaging storytelling.
• Ability to work independently as well as collaboratively within a team environment.

Benefits

• Health insurance
• Paid time off
• Flexible schedule