Axon - Sterling, VA
posted about 2 months ago
Full-time - Mid Level
Sterling, VA
Ambulatory Health Care Services
About the position
The Digital Marketing Manager will be responsible for creating, implementing, and managing the digital marketing strategy and campaigns for Dedrone. This role is crucial for driving branding and lead generation in a competitive market, contributing significantly to the company's overall success. The ideal candidate will blend creativity with data-driven strategies to enhance marketing funnels and will work closely with a small team.
Responsibilities
- Build, plan and implement the overall digital marketing strategy for Dedrone.
- Collaborate with team members to report progress of key performance metrics and how the strategy and experiments are impacting these.
- Drive innovation and experimentation around new technologies, channels, messaging, and tactics relevant to Dedrone's goals.
- Deliver regular updates to key stakeholders on KPIs and metrics and develop action plans based on the learnings.
Requirements
- 5+ years of hands-on experience as a Digital Marketing Specialist or similar role.
- Strong understanding of how to use strategy and experiments to drive integrated marketing campaigns.
- Good knowledge of all different digital marketing channels, with the ability to recommend the best strategy based on Dedrone's goals.
- Strong knowledge of Google Ads in a B2B environment.
- Excellent verbal and written communication skills, with effective listening and a strong collaborative attitude.
- Proficiency in HubSpot, Webflow, Salesforce, Google Ads, and Google Analytics.
- Organized with an attention to detail and a passion for marketing.
