Digital Marketing Manager

$80,000 - $90,000/Yr

Bidgely - Austin, TX

Full-time - Mid Level

Remote - Austin, TX

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Manager at Bidgely will play a crucial role in the revenue marketing team, focusing on driving demand generation and top-of-the-funnel impact. This position involves aligning digital marketing efforts with inside sales to convert leads into pipeline opportunities, thereby directly contributing to the company's revenue growth. The role encompasses managing email campaigns, social media presence, and content marketing strategies.

Responsibilities

• Execute and optimize email marketing campaigns in Marketo.
• Manage social media channels to drive top-of-the-funnel impact.
• Create a cohesive content marketing strategy and craft engaging content.
• Collaborate with inside sales to convert leads into pipeline opportunities.
• Explore additional channels such as building a digital community, SEO, and paid ads.
• Manage digital promotion for virtual and in-person events.
• Work with internal web resources to optimize landing pages and user flows.
• Utilize Google Analytics, Salesforce, and Mperativ to track and report on marketing campaign performance.
• Improve user experience for better engagement and lead conversion.

Requirements

• 2-4 years of experience in B2B/B2C SaaS startups with a successful track record in digital marketing.
• Proficiency in Marketo and familiarity with marketing automation tools.
• Experience with Google Analytics and Salesforce for campaign tracking and analysis.
• Comfortable working with WordPress for web/landing page needs.
• Proven experience collaborating with inside sales teams for marketing and sales alignment.
• Strong analytical skills and a strategic mindset focused on optimizing marketing spend.

Nice-to-haves

• Experience managing digital aspects of events such as webinars and virtual roundtables.
• Familiarity with SEO best practices and paid search optimization.
• Experience in creating optimized user flows for demo portals or digital platforms.

Benefits

• 401(k) Plan
• Bereavement leave
• Dental insurance
• Employee discounts
• Flexible spending account
• Health insurance
• Health savings account
• Flexible Paid Time Off
• Annual wellness stipend
• Annual professional development stipend
• Paid Parental Leave
• Mental Health and wellness resources for the whole family