Digital Marketing Manager

Digisolutions - Cockeysville, MD

Full-time

Onsite - Cockeysville, MD

Personal and Laundry Services

About the position

As a Digital Marketing Manager at Digi Solutions, you will play a crucial role in driving our digital success. Your expertise in search engine optimization (SEO) and paid advertising strategies will be key in improving organic search rankings, driving traffic, and enhancing user experience. With your knack for maximizing online visibility and boosting conversions, you will have the opportunity to take our digital marketing efforts to the next level.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings, drive traffic, and enhance user experience.
• Create, manage, and optimize SEM campaigns (Google Ads, Bing Ads, etc.) to achieve business goals and maximize ROI.
• Conduct thorough keyword research and competitor analysis to stay ahead of market trends.
• Perform on-page and off-page SEO techniques, including link building, meta tags, and content optimization.
• Track, analyze, and report on key performance metrics to ensure continuous improvement.
• Collaborate with content creators, developers, and marketing teams to implement SEO best practices.
• Stay up to date with the latest search engine algorithms and digital marketing trends.

Requirements

• Proven experience as an SEO & SEM Specialist or similar role.
• Strong knowledge of Google Analytics, Google Search Console, Google Ads, and other SEO/SEM tools.
• Expertise in keyword research, link building, and technical SEO.
• Experience with A/B testing and optimizing landing pages.
• Analytical mindset with the ability to interpret data and translate it into actionable strategies.
• Excellent communication and organizational skills.
• Ability to work independently and manage multiple projects simultaneously.

Benefits

• Competitive salary and benefits package.
• Opportunity to work with an innovative, collaborative team.
• Access to the latest tools and resources in digital marketing.
• Room for growth and professional development.