Dexter Axle - Elkhart, IN
posted about 1 month ago
Dexter is the premier manufacturer and supplier of axles, suspension, brakes, doors, venting products, trailer parts, accessories, and towing components serving the commercial trailer, RV, heavy-duty, marine, agriculture, and manufactured housing markets. We are currently seeking a Digital Marketing Manager to join our team in Elkhart, IN. This position is crucial for developing, implementing, and optimizing digital marketing campaigns across various platforms, including our company websites and social media channels. As a Digital Marketing Manager, you will ensure brand consistency and coordinate with other marketing efforts to enhance our online presence and engagement with customers. In this role, you will be responsible for managing social media channels, creating email campaigns, and collaborating with team members to stay updated on digital marketing trends. Your strong organizational skills and ability to work independently will be essential in executing your daily responsibilities. You will develop and implement strategies for our websites, social media advertising, email marketing, display ads, SEO, SEM, and PPC. Additionally, you will establish and execute a digital marketing strategy to distribute content effectively while maintaining consistent brand messaging across all social channels. You will also be tasked with identifying, analyzing, and measuring trends and content performance to optimize user experience. Overseeing the creation of digital assets, primarily photography and videos, will be part of your responsibilities, along with managing Adobe AEM (DAM) operations and integrations with systems. Collaboration with the marketing and eCommerce team to create and maintain an editorial/campaign calendar will be vital to delivering targeted content. Furthermore, you will research, track, and analyze consumer behaviors and trends to implement insights into our digital marketing campaigns, preparing reports and analytics on the overall performance of various marketing initiatives, including ROIs and KPIs. Staying up to date on the latest social media trends, particularly industry-relevant content, will be crucial for implementing effective digital marketing campaigns.