Digital Marketing Manager

Dexter Axle - Elkhart, IN

Full-time

Elkhart, IN

Transportation Equipment Manufacturing

About the position

Dexter is the premier manufacturer and supplier of axles, suspension, brakes, doors, venting products, trailer parts, accessories, and towing components serving the commercial trailer, RV, heavy-duty, marine, agriculture, and manufactured housing markets. We are currently seeking a Digital Marketing Manager to join our team in Elkhart, IN. This position is crucial for developing, implementing, and optimizing digital marketing campaigns across various platforms, including our company websites and social media channels. As a Digital Marketing Manager, you will ensure brand consistency and coordinate with other marketing efforts to enhance our online presence and engagement with customers. In this role, you will be responsible for managing social media channels, creating email campaigns, and collaborating with team members to stay updated on digital marketing trends. Your strong organizational skills and ability to work independently will be essential in executing your daily responsibilities. You will develop and implement strategies for our websites, social media advertising, email marketing, display ads, SEO, SEM, and PPC. Additionally, you will establish and execute a digital marketing strategy to distribute content effectively while maintaining consistent brand messaging across all social channels. You will also be tasked with identifying, analyzing, and measuring trends and content performance to optimize user experience. Overseeing the creation of digital assets, primarily photography and videos, will be part of your responsibilities, along with managing Adobe AEM (DAM) operations and integrations with systems. Collaboration with the marketing and eCommerce team to create and maintain an editorial/campaign calendar will be vital to delivering targeted content. Furthermore, you will research, track, and analyze consumer behaviors and trends to implement insights into our digital marketing campaigns, preparing reports and analytics on the overall performance of various marketing initiatives, including ROIs and KPIs. Staying up to date on the latest social media trends, particularly industry-relevant content, will be crucial for implementing effective digital marketing campaigns.

Responsibilities

• Develop and implement strategies for company websites, social media advertising, email marketing, display ads, SEO, SEM, and PPC.
• Execute and manage all digital marketing for the company including SEO, SEM, email marketing, and social media.
• Establish and execute a digital marketing strategy to distribute content.
• Maintain consistent brand messaging across all social channels.
• Identify, analyze, and measure trends and content to assess performance and optimize user experience.
• Oversee the creation of digital assets primarily photography and videos.
• Oversee Adobe AEM (DAM) operations and integrations with systems.
• Collaborate with marketing and eCommerce team to create and maintain an editorial/campaign calendar to deliver targeted content.
• Create and manage content for social media, email marketing, and other forms of digital communication.
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
• Collaborate with the marketing, sales, and product management teams to brainstorm new and innovative growth strategies and marketing techniques to utilize in digital platforms.
• Stay up to date on the latest social media trends, particularly industry relevant content, and implement them in digital marketing campaigns.

Requirements

• Bachelor's degree in digital marketing, marketing, related field or equivalent education and work experience.
• 5+ years' experience in a digital marketing or similar role.
• In-depth knowledge of current digital trends.
• Social media savvy, with a passion for staying on top of trends.
• Excellent oral, written and presentation skills.
• In-depth knowledge of various social media platforms and best practices.
• Ability to analyze consumer metrics, reports, and trends.
• Strong strategic minded and project management skills.
• Strong sense of creativity, imagination, and innovation.
• Website CMS experience with a variety of platforms.
• Proficient in Adobe AEM implementation and administration.
• Strong Google Analytics and proficient understanding of website analytics tools.
• Analytical mind, with a passion for measuring data.

Nice-to-haves

• Experience with SEO and SEM strategy and keyword research.