Robert Half - Bloomington, MN
posted about 2 months ago
Full-time - Mid Level
Bloomington, MN
Administrative and Support Services
About the position
The Digital Marketing Manager will play a crucial role in leading the digital marketing department at Robert Half in Bloomington, Minnesota. This position requires a blend of creativity and analytical skills to manage complex projects and deliver outstanding results in the Marketing/PR industry. The manager will oversee client engagements, develop marketing strategies, and ensure effective use of marketing technology tools.
Responsibilities
- Provide leadership and guidance to the digital marketing department, setting clear expectations and fostering a culture of continuous improvement.
- Collaborate in the planning, development, and execution of digital marketing strategies for clients.
- Take accountability for marketing technology tools and platforms, ensuring their effective utilization.
- Manage a diverse portfolio of clients, ensuring projects remain on scope, within budget, and on schedule.
- Contribute to the expansion of the digital marketing department's service offerings.
- Design and implement comprehensive marketing strategies to increase client awareness.
- Establish benchmarking systems for tracking, reporting, and analyzing Key Performance Indicators (KPIs) and initiatives.
- Provide support to the team in executing client engagements.
- Prioritize tasks effectively in a dynamic work environment.
- Support sales efforts to foster partnerships and client relationships.
Requirements
- Minimum of 5 years of experience in a similar role within the Marketing/PR industry
- Proficiency in using Facebook Insights for data analysis and campaign tracking
- Experience in developing and executing successful campaigns on Google Ads
- Strong analytical skills with a focus on Google Analytics for website and campaign performance analysis
- Proven experience in planning, executing, and tracking digital marketing campaigns
- Excellent understanding of digital marketing concepts, strategies, and best practices
- Strong leadership skills with the ability to manage and inspire a team
- Exceptional communication and interpersonal skills
- Ability to work in a fast-paced, deadline-driven environment
- Relevant degree in Marketing, Business, or related field preferred.
Benefits
- Medical insurance
- Vision insurance
- Dental insurance
- Life insurance
- Disability insurance
- 401(k) plan
