Digital Marketing Manager

Robert Half - Bloomington, MN

Full-time - Mid Level

Bloomington, MN

Administrative and Support Services

About the position

The Digital Marketing Manager will play a crucial role in leading the digital marketing department at Robert Half in Bloomington, Minnesota. This position requires a blend of creativity and data-driven decision-making to manage complex projects and deliver exceptional results in the Marketing/PR industry. The manager will oversee client engagements, develop marketing strategies, and ensure effective utilization of marketing technology tools.

Responsibilities

• Provide leadership and guidance to the digital marketing department, setting clear expectations and fostering a culture of continuous improvement.
• Collaborate in the planning, development, and execution of digital marketing strategies for clients.
• Take accountability for marketing technology tools and platforms, ensuring their effective utilization.
• Manage a diverse portfolio of clients, ensuring projects remain on scope, within budget, and on schedule.
• Contribute to the expansion of the digital marketing department's service offerings.
• Design and implement comprehensive marketing strategies to increase client awareness.
• Establish benchmarking systems for tracking, reporting, and analyzing Key Performance Indicators (KPIs) and initiatives.
• Provide support to the team in executing client engagements.
• Prioritize tasks effectively in a dynamic work environment.
• Support sales efforts to foster partnerships and client relationships.

Requirements

• Minimum of 5 years of experience in a similar role within the Marketing/PR industry
• Proficiency in using Facebook Insights for data analysis and campaign tracking
• Experience in developing and executing successful campaigns on Google Ads
• Strong analytical skills with a focus on Google Analytics for website and campaign performance analysis
• Proven experience in planning, executing, and tracking digital marketing campaigns
• Excellent understanding of digital marketing concepts, strategies, and best practice
• Strong leadership skills with the ability to manage and inspire a team
• Exceptional communication and interpersonal skills
• Ability to work in a fast-paced, deadline-driven environment
• Relevant degree in Marketing, Business, or related field preferred.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan