Digital Marketing Manager

$70,658 - $70,658/Yr

Galveston Island Park Board Of Trustees - Galveston, TX

Full-time - Mid Level

Galveston, TX

About the position

The Digital Marketing Manager at the Park Board of Trustees and Visit Galveston is responsible for promoting Galveston as a tourist destination through effective digital marketing strategies. This role involves managing content on the website, optimizing it for SEO, and utilizing CRM and CMS platforms to enhance user engagement. The position requires creativity, strong communication skills, and the ability to analyze social media metrics to drive traffic and attract visitors to Galveston.

Responsibilities

• Drive traffic to the website and ensure it is SEO-maximized and user-friendly.
• Manage content on the website using CRM and CMS platforms, including updating blogs and adding special events.
• Analyze social media metrics to assess the effectiveness of marketing strategies and make necessary adjustments.
• Work with third-party platforms like TripAdvisor, CrowdRiff, YouTube, and Google Business for advertising.
• Create engaging content to inform and entice potential visitors about Galveston.

Requirements

• Bachelor's degree in a related field or 5+ years of experience in customer service or hospitality.
• Experience with website creation, CRM, and CMS platforms.
• Proficiency in Microsoft Office and Adobe Creative Suite.
• Familiarity with SEO marketing and Google Analytics.
• Valid Class C driver's license.

Nice-to-haves

• Willingness to receive training to become a Certified Tourism Ambassador.
• Exceptional communication skills, including the ability to write engaging content.
• Organizational skills and the ability to work to deadlines in a fast-paced environment.

Benefits

• AD&D insurance
• Disability insurance
• Health insurance
• Dental insurance
• 401(k) with 5% match
• Vision insurance
• 401(k) matching