Digital Marketing Manager

$120,000 - $130,000/Yr

Baked By Melissa - New York, NY

Full-time - Mid Level

New York, NY

Food and Beverage Retailers

About the position

The Digital Marketing Manager at Baked By Melissa will be responsible for driving growth through effective management of digital marketing campaigns. Reporting to the Senior Director of Performance Marketing, this role focuses on enhancing brand awareness, increasing customer base, and boosting E-Commerce revenue through various digital channels.

Responsibilities

• Develop, manage, and optimize all aspects of Baked by Melissa's paid marketing channels, including SEM, paid social, affiliate, and display.
• Strategize and develop clear campaign goals and tactics to reach revenue goals and maintain efficient ROAS.
• Manage the end-to-end process of launching paid campaigns from ideation to execution and reporting.
• Create and communicate campaign briefs with creative and Ecommerce teams to ensure alignment on campaign messaging, ad formats, and campaign goals.
• Own the hands-on execution of all non-agency operated marketing channel campaigns.
• Report on daily/weekly/monthly performance and continuously optimize accounts to drive efficient revenue growth.
• Develop, monitor, and optimize campaign budgets and audience targeting.
• Manage, strategize, and collaborate with agency teams to ensure expertise, QA, and optimal platform scale is achieved.
• Identify the latest digital marketing trends, technologies, and platforms and help implement improvements to drive growth.
• Collaborate cross-functionally with E-commerce, PR, Influencer, and CRM team members to identify new opportunities for session growth, awareness pushes, and relevant promotional content.
• Consistently evaluate metrics that affect website traffic, target audience, and ROAS.

Requirements

• Bachelor's degree in Marketing or related field.
• 5+ years' experience in digital marketing or advertising.
• Hands-on experience in Meta Business Manager & Google Ads.
• In-depth knowledge of digital marketing channels such as Paid Search, Facebook, Instagram, TikTok, Programmatic, etc.
• In-depth knowledge of website analytics and best practices.
• Advanced skills in Microsoft Office suite programs.

Nice-to-haves

• Demonstrated experience developing, managing, and executing effective paid marketing campaigns.
• Track record of high achievement in opportunities requiring critical thinking skills and creativity.
• Ability to work efficiently and manage multiple projects simultaneously while under tight deadlines.
• Excellent verbal and written communication skills.
• Maintain a positive, enthusiastic, and energetic demeanor to help foster an upbeat working environment.

Benefits

• Competitive salary range of $120,000 - $130,000 per year.