Digital Marketing Manager

$120,000 - $130,000/Yr

K Logix

Full-time - Mid Level

Remote

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Manager will play a crucial role in enhancing the company's digital marketing strategy. This position involves reviewing the current digital marketing approach, developing new strategies focused on Account-Based Marketing (ABM), lead nurturing, and lead generation, and collaborating with various teams to implement these strategies effectively. The role requires a proactive individual with a strong background in digital marketing to lead initiatives that align with the company's business goals.

Responsibilities

• Review the existing digital marketing strategy and develop a new approach focusing on ABM, lead nurturing, and lead generation.
• Identify industry-relevant keywords and implement SEO best practices.
• Optimize the corporate website, landing pages, and blog content, including meta tags and headings.
• Determine budget and strategy for PPC and social ads.
• Coordinate content scheduling and topics with other teams, ensuring alignment with SEO standards and corporate tone.
• Utilize HubSpot for a multi-channel marketing approach across email, social media, content, and events.

Requirements

• 3-5+ years of related digital marketing experience.
• B2B/ABM (Account-Based Marketing) experience.
• Advanced knowledge of HubSpot.
• Experience in email marketing, content marketing, and inbound marketing.

Nice-to-haves

• Go-getter attitude
• Extremely detail-oriented
• Strong verbal and written communication skills
• Ability to work independently

Benefits

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance