Digital Marketing Manager

Manor House Films - Miami, FL

Full-time - Senior

Miami, FL

About the position

The Digital Marketing Manager at Manor House Films is responsible for leading and executing the company's digital marketing strategies across various platforms. This role involves developing comprehensive marketing plans, managing budgets, and overseeing a team to ensure successful campaigns that align with the company's mission of crafting compelling stories through cinema.

Responsibilities

• Develop and write a comprehensive digital marketing plan with clear objectives, timelines, and financial projections.
• Manage and monitor the digital marketing budget, ensuring all expenses align with financial targets, and secure necessary approvals.
• Oversee the content creation team to ensure high-quality, engaging digital content that resonates with Manor House Films' target audiences.
• Lead ad buying strategies to maximize the impact of paid media efforts across social platforms and other digital channels.
• Supervise the scheduling of hundreds of posts across multiple social media platforms, including posts with ad spend.
• Ensure seamless coordination between scheduling, content creation, and paid media strategies to maintain brand consistency and engagement.
• Oversee a diverse team of marketing professionals, including a Social Media Manager, Content Strategist, Ad Buyer, Influencer Marketing Manager, and Ad Scheduler.
• Provide direction, guidance, and performance evaluations to ensure the team meets all campaign objectives.
• Work closely with the Influencer Marketing Manager to identify and manage influencer partnerships that enhance brand visibility and reach.
• Develop and maintain relationships with external partners and stakeholders to broaden the scope of digital marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing with a proven track record of leading teams and managing budgets.
• Expertise in content creation, social media management, ad buying, and digital marketing strategy.
• Strong leadership and communication skills to effectively manage a multi-functional team and collaborate with senior management.
• Ability to write business plans, marketing plans, and provide clear, data-driven updates.
• Experience in the film or entertainment industry is a plus.

Nice-to-haves

• Experience in the film or entertainment industry is a plus.