Digital Marketing Manager

$95,000 - $105,000/Yr

Harmonic - Boston, MA

Full-time - Manager

Boston, MA

Computer and Electronic Product Manufacturing

About the position

The Digital Marketing Manager will lead Harmonic's digital marketing initiatives, driving effective strategies and operations that align with the company's business goals. This role focuses on creating impactful campaigns, analyzing performance metrics, and ensuring a consistent digital brand presence. As the Digital Marketing Manager, you will oversee and optimize Harmonic's digital ecosystem, managing marketing campaigns, enhancing customer engagement, and championing continuous innovation in digital marketing. Collaborating with cross-functional teams, you will ensure the success of demand generation efforts, product launches, and broader marketing initiatives. Ultimately, this role will play a key part in positioning Harmonic as a leader in digital transformation for video and broadband services.

Responsibilities

• Develop and execute a comprehensive digital marketing roadmap.
• Manage all digital marketing channels (website, blogs, email, social media, etc.) to ensure consistent branding and messaging.
• Measure ROI and KPIs and manage the digital marketing budget.
• Design and implement campaigns that drive high levels of customer interaction and lead generation.
• Oversee social media strategy and execution, ensuring alignment with marketing goals.
• Optimize online content and campaigns for SEO and analyze performance with tools like Google Analytics.
• Drive database management and lead nurturing process optimization.
• Stay informed about emerging digital marketing technologies and trends, identifying opportunities for innovation.
• Build, lead, and mentor a team of digital marketing professionals to foster creativity, collaboration, and growth.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; Master's or MBA preferred.
• 10+ years of experience in digital marketing with leadership responsibilities.
• Proven success in developing and executing marketing strategies that drive measurable results.
• Expertise in managing digital campaigns, CRM tools, and analytics platforms.
• Strong analytical, communication, and negotiation skills.
• Ability to lead cross-functional teams and collaborate with stakeholders at all levels.
• Passion for digital marketing technologies and staying ahead of industry trends.

Benefits

• Estimated base salary range is between $95,000 - $105,000.
• Diversity, Equality, and Inclusion initiatives.