Digital Marketing Manager

$50,000 - $50,000/Yr

Level Eight - Mount Juliet, TN

Full-time - Mid Level

Mount Juliet, TN

About the position

We are seeking a dynamic Digital Marketing Manager to join our top-performing real estate team. This role focuses on harnessing AI tools and automation to drive engaging digital campaigns and optimize customer interactions. The ideal candidate will be creative, data-driven, and skilled in asset creation and campaign automation, managing various digital channels effectively.

Responsibilities

• Develop video content and serve as the team's social media 'Hype Person' to create engaging video content featuring agents and team atmosphere.
• Utilize AI tools to create, manage, and optimize video content for campaigns, focusing on real estate trends, listings, and market updates.
• Develop and implement engaging social media strategies, leveraging AI insights to enhance content relevancy and audience targeting.
• Create scalable campaign assets that can be adapted for multiple clients and platforms.
• Design and implement automation strategies for email marketing and database content distribution, ensuring seamless workflows.
• Replicate successful digital campaigns across multiple clients with an emphasis on AI-enabled tools for efficiency and scalability.
• Implement Chatbot feature on website entities and continuously analyze chatbot interactions for optimization.
• Oversee YouTube channel management, including video production, optimization, and audience engagement.
• Create and optimize Google Ads and Local Services Ads campaigns for lead generation and increased reach.
• Regularly monitor and adjust ad performance, ensuring budget efficiency and high ROI.

Requirements

• Proficiency in using AI-based digital marketing tools.
• Experience with Google Campaigns, including Google Ads, Google Business Profiles, and Local Services Ads.
• Background in content creation and video marketing, with strong familiarity in asset creation and digital management.
• Demonstrated ability to work in a fast-paced, team-oriented environment with a strong eye for detail and creativity.
• Strong communication skills and an energetic personality.

Nice-to-haves

• Experience in social media marketing.
• Creative mindset with innovative design concepts.

Benefits

• Employee discount
• Paid time off