Digital Marketing Manager

Learning Tree International - Herndon, VA

Full-time - Mid Level

Herndon, VA

Social Assistance

About the position

We are seeking a dynamic Digital Marketing Manager specializing in website management, e-commerce strategies, and demand generation. This role will be instrumental in enhancing our online presence, optimizing user experience, driving e-commerce sales, and generating demand through effective digital marketing initiatives. The ideal candidate will possess a strong background in website analytics, SEO, conversion rate optimization (CRO), and proven expertise in driving measurable growth across digital channels. In this position, you will develop and execute strategies to optimize website performance, enhance UX/UI, and increase conversion rates to drive e-commerce sales. You will lead digital marketing campaigns aimed at attracting traffic, acquiring customers, and boosting sales through the website. Additionally, you will be responsible for developing and implementing demand generation strategies and campaigns to generate leads, nurture prospects, and support sales pipeline growth. Your role will also involve implementing SEO strategies to improve organic search rankings and overseeing SEM campaigns to drive targeted traffic and conversions. You will analyze website data and user behavior to identify opportunities for conversion rate optimization and implement strategies to improve conversion rates. Collaborating with content teams to develop compelling and SEO-optimized content that engages users and supports demand generation efforts will be a key part of your responsibilities. Utilizing analytics tools such as Google Analytics and Adobe Analytics, you will monitor website performance, track KPIs, generate reports, and derive actionable insights for continuous optimization. You will manage digital marketing budgets effectively, allocating resources to campaigns that deliver the highest ROI and contribute to revenue growth. Cross-functional collaboration with product management, design, IT, and sales teams will be essential to align website and digital marketing initiatives with overall business objectives. Finally, you will oversee the operation and optimization of the e-commerce platform, ensuring a seamless user experience from browsing to checkout.

Responsibilities

• Develop and execute strategies to optimize website performance, enhance UX/UI, and increase conversion rates to drive e-commerce sales.
• Lead digital marketing campaigns to attract traffic, acquire customers, and boost sales through the website.
• Develop and implement demand generation strategies and campaigns to generate leads, nurture prospects, and support sales pipeline growth.
• Implement SEO strategies to improve organic search rankings and oversee SEM campaigns to drive targeted traffic and conversions.
• Analyze website data and user behavior to identify opportunities for CRO and implement strategies to improve conversion rates.
• Collaborate with content teams to develop compelling and SEO-optimized content that engages users and supports demand generation efforts.
• Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor website performance, track KPIs, generate reports, and derive actionable insights for continuous optimization.
• Manage digital marketing budgets effectively, allocating resources to campaigns that deliver the highest ROI and contribute to revenue growth.
• Work closely with product management, design, IT, and sales teams to align website and digital marketing initiatives with overall business objectives.
• Oversee the operation and optimization of the e-commerce platform, ensuring a seamless user experience from browsing to checkout.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years of experience in digital marketing, with a focus on website management, e-commerce, and demand generation.
• Strong expertise in website analytics, SEO, SEM, CRO, and proficiency with digital marketing tools and platforms.
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Outstanding leadership and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Exceptional communication skills with the ability to collaborate effectively across teams and influence stakeholders.

Nice-to-haves

• Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Certifications in digital marketing, Google Analytics, or relevant areas.
• Knowledge of HTML/CSS and experience with website CMS platforms.