Learning Tree International - Herndon, VA
posted 2 months ago
We are seeking a dynamic Digital Marketing Manager specializing in website management, e-commerce strategies, and demand generation. This role will be instrumental in enhancing our online presence, optimizing user experience, driving e-commerce sales, and generating demand through effective digital marketing initiatives. The ideal candidate will possess a strong background in website analytics, SEO, conversion rate optimization (CRO), and proven expertise in driving measurable growth across digital channels. In this position, you will develop and execute strategies to optimize website performance, enhance UX/UI, and increase conversion rates to drive e-commerce sales. You will lead digital marketing campaigns aimed at attracting traffic, acquiring customers, and boosting sales through the website. Additionally, you will be responsible for developing and implementing demand generation strategies and campaigns to generate leads, nurture prospects, and support sales pipeline growth. Your role will also involve implementing SEO strategies to improve organic search rankings and overseeing SEM campaigns to drive targeted traffic and conversions. You will analyze website data and user behavior to identify opportunities for conversion rate optimization and implement strategies to improve conversion rates. Collaborating with content teams to develop compelling and SEO-optimized content that engages users and supports demand generation efforts will be a key part of your responsibilities. Utilizing analytics tools such as Google Analytics and Adobe Analytics, you will monitor website performance, track KPIs, generate reports, and derive actionable insights for continuous optimization. You will manage digital marketing budgets effectively, allocating resources to campaigns that deliver the highest ROI and contribute to revenue growth. Cross-functional collaboration with product management, design, IT, and sales teams will be essential to align website and digital marketing initiatives with overall business objectives. Finally, you will oversee the operation and optimization of the e-commerce platform, ensuring a seamless user experience from browsing to checkout.