Gmö - Boston, MA
posted 2 months ago
The Digital Marketing Manager at GMO plays a pivotal role in shaping and executing the company's digital marketing strategy across various channels. This position is designed for a dynamic individual who can act as both a leader and a mentor, guiding the digital marketing team while also being hands-on in campaign execution. The manager will be responsible for planning and implementing digital marketing campaigns that encompass web, SEO/SEM, email, and social media, ensuring that all efforts align with GMO's overarching business goals. In this role, the Digital Marketing Manager will maintain and enhance the company's social media presence, manage budget expenditures, and track the performance of all digital marketing initiatives. A key aspect of the position involves collaborating with various internal teams, including Product Development, Technology, Global Client Service, and Investment Teams, as well as external vendors, to ensure a cohesive approach to digital marketing that reinforces GMO's reputation for delivering superior investment performance and advice. The manager will also be tasked with measuring and reporting on campaign performance, identifying trends and insights to optimize marketing spend, and brainstorming innovative growth strategies. This position requires a strong analytical mindset to evaluate customer experiences across multiple channels and touchpoints, as well as the ability to communicate the impact of digital marketing initiatives on business growth and client retention effectively.