Simplus - Austin, TX
posted 25 days ago
Full-time - Mid Level
Remote - Austin, TX
Professional, Scientific, and Technical Services
About the position
The Digital Marketing Manager will be responsible for managing the strategy and execution of digital marketing initiatives, focusing on website optimization, SEO, and social media marketing. This role aims to enhance brand perception and drive pipeline growth through effective digital marketing practices. The manager will work closely with the VP of NA Marketing to align campaigns with go-to-market strategies and ensure cohesive messaging across all channels.
Responsibilities
- Review and assess the current state of digital marketing and create a plan to enhance brand perception and contribute to pipeline growth.
- Own website personalization and optimization, collaborating with content marketing and design teams.
- Develop and execute digital ABM marketing strategies targeting key accounts through the ABM platform, Influ2.
- Manage social media strategy and execution, particularly focusing on enhancing the LinkedIn brand presence.
- Analyze and report on performance across all digital marketing channels, ensuring effective pipeline tracking and attribution.
Requirements
- Bachelor's degree in Marketing, Communication, Advertising, or a related field.
- Minimum of 5 years of experience in digital marketing.
- Proven experience in strategizing and implementing end-to-end digital marketing campaigns.
- Experience running high-performing campaigns on LinkedIn.
- Strong visual design skills and the ability to create compelling marketing materials.
- Excellent written and verbal communication skills.
Nice-to-haves
- Experience in SaaS or SaaS services, particularly in a B2B environment targeting commercial-sized organizations.
- Familiarity with tools such as WordPress, Influ2, ZoomInfo, Pardot, and Salesforce.
- Background in graphic design.
Benefits
- Remote work flexibility
- Full-time position with standard business hours
- Opportunity for professional development
