Digital Marketing Manager

Arizona Hispanic Chamber Of Commerce - Phoenix, AZ

Full-time - Mid Level

Remote - Phoenix, AZ

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Digital Marketing Manager at the Arizona Hispanic Chamber of Commerce is a pivotal role that operates under the general supervision of the Director of Marketing. This position is primarily responsible for managing marketing and advertising efforts aimed at leisure travelers, meetings groups, and the travel trade for Experience Scottsdale. The Digital Marketing Manager will plan, execute, and manage a variety of digital marketing initiatives, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), email marketing, display advertising, and YouTube campaigns. The overarching goal of these efforts is to enhance brand awareness, drive traffic, and ultimately increase visitation to the Scottsdale area. In terms of SEM, the Digital Marketing Manager will collaborate closely with the VP of Marketing and the Director of Marketing to develop a comprehensive SEM strategy. This includes managing the SEM plan, which encompasses account optimization, keyword selection, ad creation, publisher optimization, targeting, and budgeting. The manager will monitor accounts to assess daily changes, bid modifications, and pacing, while also conducting monthly reporting on all SEM advertising to highlight major changes, areas of opportunity, and overall performance. For display, retargeting, and YouTube advertising, the manager will work in partnership with the creative team to develop effective ad strategies. This involves creating ads using design-based tools, managing campaigns with a focus on targeting and bidding, and providing monthly reports on performance. The role also requires a strong understanding of advertising best practices to ensure the effectiveness of campaigns. The Digital Marketing Manager will also play a crucial role in SEO efforts, collaborating with the Multimedia & Web Developer and the Director of Marketing to optimize organic search strategies. This includes conducting keyword and topic research, making UX recommendations based on user behavior, and providing technical SEO recommendations. Additionally, the manager will oversee email marketing campaigns, ensuring effective design and strategy for list growth and optimization through A/B testing. Seasonal campaigns are another key responsibility, where the manager will work with the marketing department to develop advertising strategies for various seasonal campaigns, including Summer, Holiday, and Canadian campaigns. This involves planning and implementing all aspects of the campaigns, from creating overviews to managing timelines and collaborating with creative services. Finally, the Digital Marketing Manager will work closely with the Social Media Strategist to ensure cohesion between advertising and paid social media efforts, ensuring a unified approach to digital marketing across all platforms.

Responsibilities

• Develop and manage SEM strategy in collaboration with the VP of Marketing and Director of Marketing.
• Optimize SEM accounts including keyword selection, ad creation, and budgeting.
• Monitor SEM accounts for daily changes and performance, conducting monthly reporting.
• Create and manage display, retargeting, and YouTube ad strategies in partnership with the creative team.
• Conduct keyword and topic research to support SEO efforts and optimize organic search.
• Manage email marketing campaigns, including design, list maintenance, and optimization strategies.
• Plan and implement seasonal marketing campaigns, including creating campaign overviews and managing timelines.
• Oversee contests and promotions, including creative development and prize fulfillment.
• Collaborate with the Social Media Strategist to align advertising and social media efforts.

Requirements

• Bachelor's degree in marketing, communications, business administration, or a related field preferred.
• Minimum of five years of work experience in digital marketing, including SEM and SEO management.
• Experience in the hospitality industry is preferred.
• Proficient in Google Analytics 4, Google Ads Manager, Google Search Console, and email marketing software.
• Strong writing and communication skills.
• Excellent organizational skills and attention to detail.
• Ability to work independently and manage multiple projects and deadlines.

Nice-to-haves

• Experience with CRM and CMS platforms.
• Familiarity with Canva and other advertising platforms.