Digital Marketing Manager

$75,000 - $82,089/Yr

Specialty Medical Center - Sterling Heights, MI

Full-time - Mid Level

Sterling Heights, MI

Ambulatory Health Care Services

About the position

We are seeking a creative and results-driven Digital Marketing Manager to join our dynamic team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will play a key role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand visibility and engagement.
• Manage and optimize all digital channels including SEO, email marketing, social media, and e-commerce platforms.
• Utilize Google Analytics and other tools to analyze performance metrics and adjust strategies accordingly.
• Oversee content creation for various platforms using content management systems such as WordPress.
• Collaborate with cross-functional teams to ensure cohesive messaging across all digital platforms.
• Monitor industry trends and competitor activities to identify new opportunities for growth.
• Create engaging content that resonates with target audiences while adhering to brand guidelines.
• Manage budgets for digital marketing initiatives and ensure efficient allocation of resources.

Requirements

• Proficiency in Google Analytics, SEO best practices, and e-commerce strategies.
• Experience with content management systems, particularly WordPress.
• Strong knowledge of email marketing techniques and tools.
• Familiarity with Adobe Creative Suite for content creation (e.g., Photoshop, Illustrator).
• Excellent analytical skills to interpret data and make informed decisions.
• Strong communication skills with the ability to collaborate effectively across teams.
• Creative thinking with a passion for staying updated on digital marketing trends.
• Ability to manage multiple projects simultaneously while meeting deadlines.

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance