Beaufort Memorial Hospital - Beaufort, SC
posted 5 months ago
The Digital Marketing Manager at Beaufort Memorial Hospital (BMH) plays a crucial role in shaping the hospital's digital presence and marketing strategies. This position is responsible for developing, implementing, and managing a comprehensive digital content marketing strategy that encompasses email marketing and social media programs. The primary goal is to align these digital initiatives with BMH's overarching business, marketing, and patient care objectives. In this role, the Digital Marketing Manager will collaborate closely with various stakeholders across the organization to identify and create digital solutions that address specific business challenges and capitalize on opportunities. This involves a thorough understanding of the hospital's goals and the ability to translate them into effective digital marketing strategies. The manager will also be tasked with monitoring and reporting on the performance of various digital channels, analyzing data to identify trends, and making strategic recommendations based on these insights. Staying current with the latest digital marketing trends, products, and services is essential for this position. The Digital Marketing Manager will leverage this knowledge to identify new opportunities for engaging patients, prospective patients, and other key audiences that are vital to the hospital's success. This proactive approach will ensure that BMH remains competitive in the healthcare market and continues to meet the needs of its community.