Digital Marketing Manager

$33,280 - $33,280/Yr

Shahida Parides - Tucson, AZ

Part-time - Entry Level

Tucson, AZ

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Digital Marketing Manager will play a crucial role in enhancing the online presence of the Shahida Parides brand. This part-time position requires a commitment of 25-35 hours per week and will be evaluated for a potential transition to full-time after three months. The candidate will assist in implementing digital marketing strategies across various platforms, ensuring best practices are followed to promote the brand effectively.

Responsibilities

• Work with the e-commerce and sales department to implement the communication strategy for the ShahidaParides.com e-commerce store and all brand social and marketing platforms.
• Regularly review and update the digital communications calendar, covering all online platforms while integrating this information into overall brand activity.
• Content preparation and upkeep on ShahidaParides.com and all social platforms.
• Monitor and analyze online conversation surrounding the Shahida Parides brand and the wider online fashion luxury and ready-to-wear community.
• Research new platforms/functionalities and market specific trends.
• Report and analyze social activity across all platforms and worldwide markets.
• Analyze and research target markets and demographic for the brand based on current customers and future targeted candidates.

Requirements

• A keen interest in the luxury and ready-to-wear fashion environment and how it translates to the digital realm.
• Assist with photo editing for marketing.
• A firm understanding of social platforms and their functionalities.
• Strong analytic skills and willingness to learn SEO and keyword relationships to the brand and greater fashion industry.
• A proven strong knowledge of Microsoft Office Programs, particularly Excel, and familiarity with Google Docs.
• Competency in Adobe programs, particularly Photoshop.