Digital Marketing Manager

Empowered Staffing - Vernon Hills, IL

Full-time - Mid Level

Vernon Hills, IL

Administrative and Support Services

About the position

The Digital Marketing Manager will play a crucial role in enhancing the online presence of a rapidly growing eCommerce custom pillow manufacturer. This position involves leading digital marketing initiatives across various channels, including paid search, email, and social media, to drive traffic and conversions on the company's direct-to-consumer website. The manager will collaborate with internal teams to optimize user experience and develop innovative marketing strategies to attract customers.

Responsibilities

• Create an omnichannel strategy that supports business goals.
• Plan, implement, and optimize digital marketing campaigns across all digital channels.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Measure and report on the performance of all digital marketing campaigns.
• Manage marketing team and agencies responsible for digital marketing.
• Develop and deliver marketing strategies to attract customers to the website.
• Develop new and creative growth strategies.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Optimize spend and performance of the overall paid search program including retargeting, PLA's, and social advertising.
• Help design, build, and maintain our social media presence.
• Grow the email list and improve customer retention and overall performance of the email channel.
• Create and manage the affiliate marketing program to grow our reach and acquire new customers.

Requirements

• BS/MS degree in marketing or a related field
• 5+ years of working experience in digital marketing in e-commerce
• 2+ years of supervisory experience in digital marketing preferred
• Experience leading and managing SEO/SEM, email, social media, and display advertising
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels, A/B testing, and optimizing social PPC ad campaigns.
• Solid knowledge of Google Analytics and experience in setting up and optimizing Google Adwords campaigns & PLAs
• Working knowledge of ad serving tools (e.g., Criteo, Adroll)
• Strong analytical skills and data-driven thinking
• Experience with content creation and video creation preferred