Digital Marketing Manager

Heilind Electronics - Plano, TX

Full-time - Mid Level

Plano, TX

Computer and Electronic Product Manufacturing

About the position

The Digital Marketing Manager is a key contributor to the marketing team, responsible for managing and executing strategic digital marketing efforts across various platforms. This hybrid position involves collaboration with divisional marketing managers to execute co-op campaigns aimed at increasing customer attraction, business performance, and brand awareness. A significant aspect of the role includes implementing and managing marketing automation to streamline campaign workflows and analyze data to maximize the impact of digital initiatives.

Responsibilities

• Manage the planning and execution of digital marketing activities related to multi-channel campaigns.
• Collaborate with the marketing team to create and optimize campaign efforts across email, websites, social media, events, and press releases.
• Act as the execution lead on all aspects of marketing automation for process design, deployment, data quality, optimization, and system integrations.
• Manage marketing initiatives in HubSpot such as the lifecycle strategy implementation, lead scoring evaluation, lead nurturing, segmentation, and data cleansing.
• Develop and execute email marketing campaigns to nurture leads, maintain customer engagement, and increase conversion.
• Leverage analytics to optimize open rates, click-throughs, and conversions.
• Partner with internal and external teams to create compelling content for digital channels, including blog posts, social media, press releases, and landing pages, ensuring a consistent brand voice.
• Direct the development of email marketing campaigns.
• Manage content on social media channels.
• Manage marketing technology platforms, including HubSpot, Canto, and Survey Monkey.
• Manage the press release development and publishing process.

Requirements

• Bachelor's degree in marketing, communications, or related discipline.
• 5+ years of experience in digital marketing.
• 3+ years of proficiency in marketing automation tools (e.g., HubSpot, Eloqua, Marketo).
• Thorough understanding of marketing elements, including traditional and digital marketing such as social media and email marketing, and market research methods.
• Solid computer skills, including MS Office, and other marketing software (Adobe Creative Suite).
• Business acumen and awareness coupled with a creative mind.
• Experience in CRM integration management, complex operational programs, and segment configuration is a plus.

Benefits

• Comprehensive medical, dental and vision insurance
• Vacation, sick time and holidays
• Accident, life, disability and critical illness insurance