Digital Marketing Manager

About the position

We are seeking a highly skilled and motivated Digital Marketing Manager to join our dynamic team. In this role, you will be responsible for developing, implementing, and managing our digital marketing strategies to enhance brand awareness and drive online traffic. The ideal candidate will have a strong background in SEO, social media marketing, and analytics, along with a passion for staying ahead of industry trends.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across various platforms.
• Optimize website content for SEO to improve search engine rankings and increase organic traffic.
• Manage Google Ads campaigns to maximize ROI and drive targeted traffic.
• Oversee social media management, including content creation, scheduling, and engagement with followers.
• Utilize analytics tools to monitor performance metrics and generate reports on campaign effectiveness.
• Conduct market research to identify trends and opportunities for growth within the digital space.
• Collaborate with cross-functional teams to ensure cohesive branding and messaging across all channels.
• Stay updated on the latest digital marketing tools and techniques, including Adobe Creative Suite and WordPress functionalities.

Requirements

• Proven experience in digital marketing or a related field, with a strong focus on SEO and social media marketing.
• Proficiency in using various digital marketing tools and platforms, including Google Ads, analytics software, and social media management tools.
• Familiarity with Adobe Creative Suite for content creation is preferred.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, both written and verbal, with a keen attention to detail.
• Ability to work independently as well as collaboratively in a fast-paced environment.

Nice-to-haves

• Marketing: 1 year (Preferred)

Benefits

• Full-time position with a salary range of $40,000 - $48,000 per year.
• In-person work location.