Digital Marketing Manager

$80,000 - $80,000/Yr

NetEffects - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Manager will be responsible for driving online sales and enhancing the digital presence of the company. This role requires a strategic thinker with hands-on experience in digital marketing campaigns, particularly in the ecommerce sector, specifically within the apparel industry. The successful candidate will leverage their expertise in ecommerce platforms like Shopify and Magento to optimize sales performance and user experience.

Responsibilities

• Develop, implement, and manage ecommerce strategies to optimize sales performance.
• Oversee the management of ecommerce platforms, ensuring seamless operations and user experience.
• Execute digital marketing campaigns, including PPC, SEO, and social media marketing, to drive traffic and conversion.
• Utilize analytics tools to monitor performance and provide actionable insights.
• Collaborate with design and marketing teams to enhance online presence and brand identity.
• Manage product listings, promotions, and pricing strategies to meet business goals.
• Monitor industry trends and competitor activities to inform strategy.
• Present case studies on successful digital marketing campaigns and ecommerce projects.

Requirements

• 3+ years of experience in ecommerce management, with a strong preference for Shopify and Magento platforms.
• Apparel industry experience is a must.
• Proven ability to develop and implement effective ecommerce and digital marketing strategies.
• Strong understanding of digital marketing channels and analytics tools.
• Excellent communication and presentation skills, with experience showcasing successful case studies.
• Ability to work collaboratively in a fast-paced environment.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance