Mystic Lake Casino Hotel - Prior Lake, MN
posted about 1 month ago
Full-time - Mid Level
Prior Lake, MN
Accommodation
About the position
The Digital Marketing Manager at Mystic Lake Casino is responsible for overseeing the digital marketing strategy across web, mobile, and social platforms. This role focuses on building effective digital marketing programs that align with business objectives in gaming, hospitality, and entertainment. The manager will lead a team, mentor staff, and utilize Adobe platforms to enhance the enterprise's digital capabilities.
Responsibilities
- Manage the digital marketing, web, mobile, and social casino strategy for the SMSC Gaming Enterprise.
- Lead the digital marketing team and provide mentorship to team members.
- Architect the evolution of the enterprise's digital marketing capabilities.
- Develop and implement digital marketing strategies that drive measurable results.
- Oversee the management of a digital portfolio of website application properties.
- Utilize Adobe Experience Manager, Adobe Target, and Adobe Analytics to enhance marketing efforts.
- Analyze data to identify trends and present key findings to inform future programs.
Requirements
- Bachelor's degree in business, marketing, or a related field.
- 6+ years of experience in marketing.
- 3+ years of experience in direct people leadership.
- 3+ years of experience with Adobe Experience Manager, Adobe Analytics, and Adobe Target.
Nice-to-haves
- Experience with Adobe CDP/AEP.
- Familiarity with Adobe Workfront.
- Experience in a corporate or agency environment.
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Disability insurance
- Health insurance
- Paid time off
- Tuition reimbursement
- Wellness programs
- Discounts on childcare, fuel, bus passes, and fitness memberships.
