Digital Marketing Manager

Simplus - Santa Fe, NM

Full-time - Mid Level

Remote - Santa Fe, NM

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Manager will be responsible for managing the strategy and execution of various digital marketing initiatives, including website optimization, SEO, and social media marketing. This role is crucial for enhancing brand perception and driving pipeline growth. The ideal candidate will have extensive experience in digital marketing and will work closely with the VP of NA Marketing to align campaigns with go-to-market strategies.

Responsibilities

• Review and assess the current state of digital marketing and create a plan to enhance brand perception and contribute to pipeline growth.
• Own website personalization and optimization, collaborating with content marketing and design teams.
• Develop and execute digital ABM marketing strategies targeting key accounts and industries using the ABM platform, Influ2.
• Manage social media strategy and execution, focusing on enhancing the brand presence on LinkedIn.
• Analyze and report on performance across all digital marketing channels.
• Track pipeline and attribution for all digital marketing campaigns.

Requirements

• Bachelor's degree in Marketing, Communication, Advertising, or a related field.
• Minimum of 5 years of experience in digital marketing.
• Experience in strategizing and implementing end-to-end digital marketing campaigns.
• Proven track record of running high-performing campaigns on LinkedIn.
• Strong visual design skills and an eye for compelling design.
• Excellent written and verbal communication skills.

Nice-to-haves

• Experience in SaaS or SaaS services, particularly in a B2B marketing environment targeting commercial-sized organizations.
• Familiarity with WordPress, Influ2, ZoomInfo, Pardot, and Salesforce.
• Background in graphic design.

Benefits

• Remote work flexibility
• Full-time position with standard business hours (Monday to Friday)
• Opportunity for professional development