Digital Marketing Manager

Mystic Lake Casino Hotel - Prior Lake, MN

Full-time - Mid Level

Prior Lake, MN

Accommodation

About the position

As the Digital Marketing Manager at Mystic Lake Casino, you will play a pivotal role in shaping and executing our digital marketing strategy across various platforms, including web, mobile, and social media. This position is designed for a dynamic leader who is passionate about digital marketing and has a proven track record of driving business results through innovative marketing programs. You will be responsible for managing a talented digital marketing team, providing mentorship, and leading the development of best-in-class digital marketing initiatives that align with our business objectives in gaming, hospitality, entertainment, and more. Your expertise in Adobe Experience Manager, Adobe Target, and Adobe Analytics will be crucial as you help architect the evolution of our digital marketing capabilities. You will work closely with the digital strategy and web development teams to ensure that our marketing efforts are not only effective but also resonate with our target audience. This role requires a strong understanding of digital marketing best practices and the ability to analyze data to inform decision-making and strategy adjustments. In addition to your technical skills, you will need to demonstrate outstanding interpersonal abilities, as you will be collaborating with various departments to support their marketing needs. Your creative approach and high energy will be essential in fostering a collaborative environment that encourages innovation and growth. At Mystic Lake Casino, we are committed to creating memorable experiences for our guests, and your leadership in digital marketing will be key to achieving this goal.

Responsibilities

• Manage the digital marketing strategy for the SMSC Gaming Enterprise.
• Lead the digital marketing team and provide mentorship and guidance.
• Develop and implement digital marketing strategies that drive measurable results.
• Oversee the management of a digital portfolio of website application properties.
• Utilize Adobe Experience Manager, Adobe Target, and Adobe Analytics to enhance digital marketing capabilities.
• Analyze data to identify trends and present key findings to inform future marketing programs.
• Collaborate with other departments to support their marketing needs and initiatives.
• Ensure adherence to digital marketing best practices across all platforms.

Requirements

• Bachelor's degree in business, marketing, or a related field.
• 6+ years of experience in marketing, with at least 3 years in a leadership role.
• 3+ years of experience with Adobe Experience Manager, Adobe Analytics, and Adobe Target.
• Proven success in managing a digital portfolio and implementing effective digital marketing strategies.
• Strong familiarity with digital marketing best practices and methodologies.
• Experience with automated communication journeys and marketing automation tools.
• Demonstrated experience leading a digital marketing team in a corporate or agency environment.
• Proven ability to analyze data and apply findings to future marketing programs.
• Excellent organization and project management skills.

Nice-to-haves

• Experience with Adobe CDP/AEP is strongly preferred.
• Familiarity with Adobe Workfront is strongly preferred.

Benefits

• Competitive weekly pay
• 401(k) retirement plan with matching starting day one
• Medical, dental, life, and disability insurance
• Onsite medical clinics and pharmacy
• Paid time off
• Wellness programs
• Discounts on childcare, fuel, bus passes, and fitness memberships
• Free uniforms and uniform cleaning
• Tuition reimbursement