Digital Marketing Manager

Toyota Motors - Plano, TX

Full-time - Mid Level

Plano, TX

Transportation Equipment Manufacturing

About the position

The Digital Marketing Manager for Toyota's Marketing Operations team is responsible for leading the development and implementation of innovative digital marketing strategies. This role focuses on enhancing the online vehicle shopping experience and aligning digital efforts with broader strategic objectives, such as the SmartPath initiative. The manager acts as a product owner and thought leader in digital trends, driving digital innovation and transformation to position Toyota as a market leader in digital customer experiences.

Responsibilities

• Participate in the development of vision and strategies to support Toyota's goal of providing a seamless digital shopping experience.
• Lead efforts to enhance and integrate the SmartPath shopping experience across Toyota.com and MyToyota.
• Collaborate closely with OneTech and various business partners to ensure technical infrastructure supports seamless deployment of digital solutions.
• Drive cross-functional teams to optimize the integration of digital tools, ensuring alignment with Toyota's strategic objectives.
• Establish workback schedules and maintain communication with key stakeholders throughout the project lifecycle.
• Lead and manage team members, providing guidance and fostering professional development.
• Set clear priorities with the team, allocate resources efficiently, and manage projects to ensure timely completion.
• Work closely with the analytics team to gather data and optimize the digital experience.
• Collaborate with internal and external partners to gather insights and implement testing methodologies.
• Lead communication across the enterprise to ensure alignment on digital initiatives.

Requirements

• Bachelor's Degree
• Experience in product ownership and project management in digital marketing or related fields.
• Experience with digital marketing and website management.
• Experience interfacing with high levels of management, advertising agencies, and consultants.

Nice-to-haves

• Proven ability to lead a team and create a vision with measurable objectives.
• Experience in data-driven decision making with strong command of analytics tools.
• Proven experience in implementing digital solutions for corporate and dealer marketing activities.

Benefits

• A work environment built on teamwork, flexibility, and respect
• Professional growth and development programs
• Tuition reimbursement
• Team Member Vehicle Purchase Discount
• Toyota Team Member Lease Vehicle Program
• Comprehensive health care and wellness plans
• Flextime and virtual work options
• Toyota 401(k) Savings Plan with company match
• Paid holidays and paid time off
• Referral services related to prenatal services, adoption, childcare, schools, and more
• Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)