Digital Marketing Manager

$45,000 - $65,000/Yr

Patera Landscaping - Omaha, NE

posted 3 months ago

Full-time - Mid Level
Omaha, NE
Administrative and Support Services

About the position

Patera Landscaping is seeking a Digital Marketing Manager to join our creative team and help elevate our brand through innovative marketing strategies. In this role, you will be responsible for crafting compelling email campaigns that engage our clients and encourage them to explore our services. You will design marketing materials such as brochures, flyers, and digital assets that capture the essence of our landscaping services. Additionally, you will create direct mail campaigns that not only get opened but also prompt action from potential clients. A significant part of your role will involve enhancing our social media presence by developing engaging content, including Instagram stories showcasing before-and-after transformations, TikTok videos with landscaping tips, and LinkedIn posts that highlight our expertise in the field. Your responsibilities will extend to developing and executing a comprehensive marketing strategy that encompasses various digital marketing channels, including SEO and PPC. You will work closely with our team to ensure that our marketing efforts align with our brand values and resonate with our target audience. This position offers a unique opportunity to make a real impact on a growing business while working in a flexible environment that fosters creativity and innovation.

Responsibilities

  • Craft compelling email campaigns that engage clients.
  • Design brochures, flyers, and digital assets for marketing.
  • Create direct mail campaigns that prompt action from recipients.
  • Grow our social media following with engaging content.
  • Develop and execute a comprehensive marketing strategy, including SEO and PPC.

Requirements

  • Proven experience in digital marketing with a strong portfolio.
  • Proficiency in design software such as Adobe Creative Suite and Canva.
  • Experience with marketing tools like Mailchimp, Hootsuite, and Google Analytics.
  • Knowledge of SEO, PPC, and social media algorithms.
  • A passion for landscaping or a willingness to learn.

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
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