Digital Marketing Manager

$85,000 - $125,000/Yr

Unclassified - Berkeley Heights, NJ

Full-time

Berkeley Heights, NJ

About the position

Westfield Specialty is seeking an experienced Digital Marketing Manager to enhance brand awareness and identify new marketing opportunities. This role involves managing all digital marketing and SEO-related activities, utilizing digital assets to create effective marketing strategies aimed at increasing conversion rates and ROI. The ideal candidate will demonstrate innovative thinking, a focus on customer experience, and a proactive approach to digital marketing.

Responsibilities

• Establish and execute a digital marketing strategy to distribute content, including email marketing campaigns, website updates, and social media management, predominantly on LinkedIn.
• Create and manage content for Westfield Specialty's social media, emails, and other digital communications.
• Collaborate with a team of marketers and stakeholders to maintain Westfield Specialty's digital presence.
• Ensure consistent brand messaging across all social channels.
• Identify, analyze, and measure trends and content to assess campaign performance.
• Create and maintain an editorial calendar for targeted content delivery.
• Update global, externally-facing content on web pages and the internal intranet platform.
• Optimize global initiatives and campaigns through omnichannel marketing.
• Research and implement new marketing strategies, including testing new digital channels and tools.
• Stay updated on the latest social media trends and integrate them into marketing campaigns.
• Prepare monthly reports and analytics on content performance and trends.

Requirements

• Bachelor's Degree required; degree in marketing, advertising, or related field preferred.
• Minimum of 5 years of related experience in digital marketing or a related field required.
• Experience managing Marketing Automation Tools (like Marketing Cloud, Pardot, Hubspot, Eloqua, Watson, or Marketo) in a B2B environment required; financial services or insurance industry experience preferred.
• Experience managing all digital marketing and SEO-related activities, including link building, content strategy, and keyword usage.
• Proficient in Microsoft Suite, including PowerPoint, Word, and Excel; knowledge of Smartsheet is a plus.
• Experience in setting successful digital marketing strategy goals.
• Attention to detail and ability to deliver according to service level agreements.
• Experience in maintaining a global evergreen library of content for social media.
• Experience in scaling social media strategy across platforms.
• Experience in setting and achieving employee advocacy strategies in a B2B space.

Nice-to-haves

• Experience with Content Management Systems (CMS).
• Detail-oriented, outcome-oriented, organized self-starter who thrives in a distributed team environment.
• Incredible writing and communication skills.
• Willingness to learn new skills as the role requires.
• Experience with LinkedIn marketing in the B2B space, including advertising and employee advocacy.
• Oktopost experience is a plus.
• Knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Canva is a plus.

Benefits

• Eligible for benefits and discretionary bonus pay.