Esker - Middleton, WI
posted about 2 months ago
As Digital Marketing Manager, you will play a critical role on Esker's digital team. You will be responsible for the performance of the Esker US website, ensuring that keyword rankings, web traffic, conversions, and user experience are healthy and trending upward. This role is focused on increasing conversions from Esker's website to support pipeline and revenue growth and requires a strategic thinker adept at cross-functional collaboration who understands SEO, website structure, and digital analytics. The ideal candidate will have experience managing website optimization, including website performance and conversion rates, to analyze performance and adjust strategies accordingly. You will understand the fundamental elements of website management and can identify areas for optimization and growth. Additionally, you will be analytical and able to translate data into strategy and action.