Digital Marketing Manager

$80,000 - $100,000/Yr

Prokeep - New Orleans, LA

Full-time - Senior

Remote - New Orleans, LA

Publishing Industries

About the position

The Digital Marketing Manager at Prokeep is responsible for empowering customers to achieve growth through impactful digital marketing campaigns. This role involves strategic thinking, data-driven segmentation, and personalized communication to enhance brand loyalty and drive product adoption. The manager will lead the transformation of prospects into loyal customers while continuously innovating marketing strategies to maintain a competitive edge.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Plan and execute campaigns across channels such as email, SEO/SEM, paid social media, display advertising, and content marketing.
• Collaborate with the Marketing Ops position to optimize CRM and automation strategies for lead nurturing and retention.
• Align marketing campaigns with overall business objectives and the sales team's goals.
• Plan, implement, and manage multi-channel digital marketing campaigns including SEO, PPC, email marketing, social media, content marketing, and display advertising.
• Collaborate with product, sales, and customer success teams to ensure messaging and offers are aligned across the funnel.
• Optimize the performance of campaigns to meet lead generation, conversion, and revenue goals.
• Create, monitor, and analyze campaign performance, including KPIs such as CTR, CPA, and ROI.
• Manage the day-to-day digital marketing budget and allocate resources to maximize impact.
• Design and execute lead generation campaigns that attract, engage, and convert qualified leads for the sales team.
• Utilize current lead scoring and segmentation strategies to prioritize high-value leads and tailor marketing messages.
• Create and manage nurturing programs using email marketing, personalized content, ad campaigns, and automated workflows to guide prospects through the buyer's journey.
• Collaborate with sales and customer success teams to ensure alignment on lead definitions, qualification criteria, and handoff processes.
• Create workflows for intent signals to ensure maximum results with sales.
• Manage and optimize paid search and social campaigns (Google Ads, ABM Platform, LinkedIn, Facebook, Partners, etc.).
• Conduct A/B testing, experiment with different ad formats, and optimize spending to maximize ROI.
• Track and analyze key performance metrics, generate reports, and provide insights to improve future campaigns.
• Oversee SEO strategies to improve organic traffic and visibility.
• Collaborate with the content team to develop high-quality, SEO-optimized content that engages prospects and customers.
• Work closely with cross-functional teams including sales, product, and customer success to ensure cohesive strategies.
• Lead and mentor junior members of the marketing team, providing guidance and expertise in digital marketing best practices.
• Manage the digital marketing budget, ensuring optimal allocation of resources to maximize the effectiveness of campaigns.

Requirements

• Proven experience (5+ years) in digital marketing, preferably in a B2B SaaS or technology company.
• Demonstrated success in designing and executing successful digital marketing strategies for SaaS products.
• Proficiency in digital marketing tools (Google Analytics, HubSpot, etc.).
• Strong understanding of marketing automation platforms and CRM tools.
• Experience with paid media channels (Google Ads, LinkedIn, Facebook, etc.) and A/B testing.
• Strong data analysis and reporting skills; able to translate data into actionable insights.
• Ability to track ROI and key performance metrics with precision.
• High-level strategic thinking and problem-solving abilities.
• Team player with the ability to collaborate effectively with cross-functional teams.

Benefits

• Competitive Compensation ($80K-$100K)
• Equity Package
• Health, Dental, Vision, Short & Long Term Disability, Life and AD&D
• Employee Assistance Program (EAP)
• 401(k)
• Yearly Education Stipend
• Flexible PTO