Digital Marketing Manager

University of Nevada - Reno, NV

Full-time - Mid Level

Reno, NV

10,001+ employees

Educational Services

About the position

The University of Nevada, Reno is seeking a Digital Marketing Manager to join its innovative marketing team. This role is crucial for driving enrollment growth and enhancing brand awareness for the university. The successful candidate will be responsible for crafting and executing paid digital marketing campaigns across various channels, working closely with cross-functional teams to promote the university's vision and engage key audiences.

Responsibilities

• Drive enrollment growth through effective digital marketing strategies.
• Manage all aspects of paid digital marketing campaigns, including media planning and budget management.
• Execute comprehensive campaigns across channels such as paid social and search engine marketing.
• Collaborate with cross-functional teams to design and deploy recruitment and awareness-based marketing campaigns.
• Analyze campaign performance and report on results to optimize future strategies.

Requirements

• Bachelor's Degree and four (4) years of related professional work experience, or a Master's Degree and two (2) years of related experience.
• Experience in performance marketing, search engine marketing (SEM), and paid social media.
• Direct experience in paid digital marketing.

Nice-to-haves

• Experience in higher education marketing.
• Familiarity with analytics tools and data-driven marketing strategies.

Benefits

• Health insurance options including dental and vision coverage.
• Generous annual and sick leave.
• Life insurance coverage.
• Access to the E. L. Wiegand Fitness Center with membership options.
• Employee Assistance Program (EAP) for counseling and support services.
• Grants-in-aid for faculty employees for reduced-rate tuition for themselves and dependents.
• Dual Career Assistance Program for faculty spouses/partners.