Digital Marketing Manager

$82,700 - $137,900/Yr

McKesson - Irving, TX

Full-time - Mid Level

Irving, TX

10,001+ employees

Merchant Wholesalers, Nondurable Goods

About the position

McKesson is seeking a dynamic and strategic-minded Digital Marketing Manager to join our Commercial Strategy and Innovation (CSI) team. This position plays a crucial role in the marketing function, managing the development and deployment of content across various digital marketing channels that support the diverse business units within CSI. The Digital Marketing Manager will be responsible for liaising in the development and deployment of content that supports the overall CSI value narrative. This role is essential in executing the marketing strategy, ensuring that content effectively reaches customers and potential partners, and demonstrating the value proposition of the business units supported by CSI. In this role, you will execute online and digital marketing programs, including search optimization (both paid and organic), affiliate marketing, social network management, and other channel marketing initiatives aimed at creating buzz, driving traffic, and generating leads. As a trusted member of the marketing team, you will gather and translate ideas into content and promotional marketing campaigns that drive awareness and lead generation for our brands. You will also conduct analysis to assess program effectiveness and leverage data and analytics to optimize campaigns. Staying updated with industry news and trends will be vital to ensure our messaging remains current and aligned with the evolving landscape. The ideal candidate is a self-starter who enjoys creating, analyzing, and executing marketing strategies. You should be able to oversee the content creation and deployment process from start to finish and be willing to engage in the hands-on execution of content and communications that enhance partner engagement across the CSI business units. This position reports to the Director of CSI Digital, Content, and Brand.

Responsibilities

• Responsible for the comprehensive development and deployment of CSI's marketing content across business unit marketing channels.
• Create, test, and implement compelling content, messaging, and value propositions that impact our business and our customers.
• Support customer communications through the development and deployment of Marketo emails.
• Engage in the development of the brand narrative about McKesson's differentiated value that resonates with our customers and prospects.
• Align with the product marketing team on product social strategy & presence, including product releases & marketing initiatives.
• Provide basic content updates to business unit websites through CMS.
• Support the creation of sales enablement materials including capability presentations, digital/web content, product collateral, case studies, white papers, and other sales collateral.
• Coordinate with product marketing managers and designers on the development of social assets and deployment.
• Monitor email and social analytics and make recommendations on how to pivot/refine accordingly.
• Develop/manage and advise on the content calendar.
• Assist in capturing the voice of the customer in positioning, messaging, and content.
• Utilize analytics tools to track KPIs, user behavior, and content effectiveness, making data-driven recommendations for improvement.
• Develop and possess a deep understanding of narrative and positioning across the CSI business units to align content and messaging effectively and continuously.
• Work with the design team to create visual content in various formats, such as PowerPoint presentations, infographics, or supporting videos, to visually represent our narrative and engage our external audience.
• Create, schedule, and manage daily posts, ensuring consistency in voice, tone, and branding.
• Implement basic SEO content updates according to overarching SEO strategy and plan.
• Collaborate across McKesson and with CSI cross-functional teams, including subject matter experts, to gather necessary information and insights to develop impactful, narrative-driven content that drives brand engagement across the marketing mix.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field is required.
• 4+ years of experience in digital marketing, communications, or a related field, with a focus on digital trends and content creation.
• Experience in the biopharma or healthcare industry is highly desirable.
• Ability to manage multiple projects and deadlines at once.
• Excellent oral, written and presentation skills with ability to use numbers, data, and visual content to tell a story, influence decision makers, and explain complex concepts clearly to a variety of audiences.
• Proficient in Marketo or other similar email marketing platform with the ability to code and create email templates and campaigns.
• Proficient in visual content creation using tools such as PowerPoint and Adobe suite.
• Demonstrated understanding of the healthcare ecosystem, including the mechanics, economics, policy issues, stakeholder influences, and impacts across the value chain.
• Demonstrated strategic thinking, problem-solving, analytical critical thinking, leadership, and communication skills used effectively with cross-functional teams and stakeholders at various levels in a matrixed environment.
• Demonstrated ability to develop and execute brand and customer marketing strategies to include innovative approaches and digital engagement.
• Experience developing and executing digital media, earned media, paid media and social media strategies.
• Knowledge of paid digital advertising, including Google Ads and social media ads.
• Strong knowledge of marketing principles and utilizing market research insights to effectively translate market trends and customer needs into actionable resources and tactics.
• Creativity, innovation, high standards, and attention to detail.
• Strong self-starter mentality, with the ability to proactively generate ideas and drive efforts.
• Proven ability to prioritize activities, manage multiple tasks within deadlines, and drive high-level strategy and execution of projects.
• Strong collaboration, project management and organizational skills.

Benefits

• Competitive compensation package including base pay and potential annual bonuses or long-term incentive opportunities.
• Resources and opportunities for career growth and development.
• Inclusive environment with strong values.