McKesson - Irving, TX
posted about 2 months ago
McKesson is seeking a dynamic and strategic-minded Digital Marketing Manager to join our Commercial Strategy and Innovation (CSI) team. This position plays a crucial role in the marketing function, managing the development and deployment of content across various digital marketing channels that support the diverse business units within CSI. The Digital Marketing Manager will be responsible for liaising in the development and deployment of content that supports the overall CSI value narrative. This role is essential in executing the marketing strategy, ensuring that content effectively reaches customers and potential partners, and demonstrating the value proposition of the business units supported by CSI. In this role, you will execute online and digital marketing programs, including search optimization (both paid and organic), affiliate marketing, social network management, and other channel marketing initiatives aimed at creating buzz, driving traffic, and generating leads. As a trusted member of the marketing team, you will gather and translate ideas into content and promotional marketing campaigns that drive awareness and lead generation for our brands. You will also conduct analysis to assess program effectiveness and leverage data and analytics to optimize campaigns. Staying updated with industry news and trends will be vital to ensure our messaging remains current and aligned with the evolving landscape. The ideal candidate is a self-starter who enjoys creating, analyzing, and executing marketing strategies. You should be able to oversee the content creation and deployment process from start to finish and be willing to engage in the hands-on execution of content and communications that enhance partner engagement across the CSI business units. This position reports to the Director of CSI Digital, Content, and Brand.