Digital Marketing Manager

Shermanstravel Media - New York, NY

Full-time - Mid Level

New York, NY

Administrative and Support Services

About the position

The Digital Marketing Manager at ShermansTravel Media is responsible for planning, creating, and managing marketing campaigns across various platforms in the online travel publishing sector. This role requires collaboration with internal and external stakeholders to ensure optimal performance of marketing programs, leveraging first-party data to drive success. The ideal candidate will possess a strong understanding of digital marketing channels and analytics platforms, with a focus on hands-on execution and creative strategy.

Responsibilities

• Manage various marketing initiatives across channels and platforms aligned to company business objectives, key brand franchises, and client campaigns
• Become an authority on our first-party data
• Develop and execute marketing initiatives to grow custom audiences, service clients, support the sales team, inform content creation, and increase revenues
• Build campaigns that target a variety of client KPIs (including brand awareness, purchase intent, and lead gen), while achieving our own audience metrics
• Work cross-functionally with team to provide marketing execution and support aligned with ever-changing business needs
• Interface directly with clients (travel marketers, agencies), as well as publisher partners
• Leverage data insights to tell campaign success stories
• Partner with sales on marketing collateral, presentations, and proposals
• Build individual brand equity for each of ST's platforms and franchises
• Liaise with editorial to align content with marketing initiatives and needs
• Support core email marketing functions: campaign management, email production, audience selection, QA, and deployment
• Own partnership marketing, which includes partner outreach, prize procurement, and program marketing and management; achieve quarterly audience growth goals
• Leverage social platforms and SMS to grow core audience, expand user outreach, and drive engagement

Requirements

• At least three (3+) years' experience in digital marketing roles
• Solid communicator with a strong sense of ownership — able to articulate what is required to achieve marketing success and not shy away from making recommendations
• Analytical mindset and skills — comfortable with analytics tools, standard KPI's, campaign reporting, and identifying trends
• Innovative thinker — able to execute predefined tasks while thinking creatively on how to achieve business success
• Hands-on experience with analytics and reporting tools (Google Analytics, Facebook Insights, PowerBI or other data visualization software)
• Familiarity and experience with a variety of SaaS marketing platforms (CRM, ESP, Multichannel Marketing Hub)
• Experience with audience and data management tools (DMP, CDP) is a plus
• Skilled at creating PowerPoint presentations, with a good eye for general design
• Solutions-oriented with excellent problem-solving skills and attention to detail
• Ability to juggle and prioritize multiple tasks aligned to timely requests
• Enjoy working in a collaborative environment, with a curious, can-do attitude
• Familiarity with Adobe Creative Cloud
• Working knowledge of HTML
• Social and SMS marketing knowledge
• Experience optimizing performance of advertising campaigns
• Solid writing and verbal communication skills are a must
• Deep understanding of audience acquisition channels
• Strong organizational skills
• Experience launching new digital marketing channels highly desired

Nice-to-haves

• Editorial or design experience a plus, but not required

Benefits

• Full Benefits Package (Medical, Dental, 401k)