Digital Marketing Manager

$82,000 - $95,000/Yr

FiberFirst - Southlake, TX

Full-time - Mid Level

Southlake, TX

About the position

FiberFirst is seeking a highly motivated Digital Marketing Manager to oversee and implement comprehensive marketing strategies aimed at driving brand awareness, customer acquisition, and revenue growth. This role involves collaborating with cross-functional teams, managing marketing campaigns across various channels, and analyzing performance metrics to optimize results. The ideal candidate will possess strong project management skills and a proven track record in executing successful marketing initiatives.

Responsibilities

• Create, implement, and manage comprehensive marketing strategies aligned with the company's objectives, incorporating digital, social, print, and local advertising to promote telecom products and services.
• Oversee digital marketing efforts, including SEO/SEM, social media, and content marketing to drive traffic and engagement, while developing customer acquisition strategies through paid and organic methods.
• Lead the management and enhancement of the company website, ensuring it is user-friendly, visually appealing, and optimized for search engines to enhance user experience and drive conversions.
• Lead marketing initiatives for new product launches to ensure successful market penetration, while managing brand positioning and messaging across all platforms to maintain a consistent, positive image.
• Promote and execute outstanding local events to generate awareness and interest.
• Develop customer retention strategies, including loyalty programs, personalized communication, and offers to reduce churn and enhance customer relationships.
• Work closely with sales, product, and engineering teams to align marketing efforts with business goals, and manage relationships with external agencies, media partners, and vendors to execute campaigns effectively.
• Manage the marketing budget, ensuring cost-effective spending and resource allocation.
• Analyze campaign performance and marketing metrics to optimize strategies, measure ROI, and report on KPIs.
• Support PR efforts, including media relations and partnerships with community organizations and sponsorships to increase brand visibility and engage with local communities.
• Oversee the creation and distribution of branded merchandise to promote customer loyalty and company visibility.
• Collaborate with graphic designers to ensure cohesive and visually impactful marketing materials that align with the brand strategy.

Requirements

• Bachelor's degree preferred; High School Diploma required.
• Minimum of 3+ years of diverse Marketing experience (Telecommunications experience is a plus).
• Graphic design experience, including Adobe Suite and Canva is a plus.
• Google Ads experience highly preferred.
• Excellent analytical skills with the ability to interpret data and generate insights.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Exceptional written and verbal communication skills.
• Proficient with Microsoft Office, CRM, marketing, and project management tools.

Nice-to-haves

• Telecommunications experience is a plus.
• Experience with Adobe Suite and Canva for graphic design.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• 401(k) matching