Digital Marketing Manager

$61,137 - $104,000/Yr

Epitec - Warren, MI

Full-time

Warren, MI

Administrative and Support Services

About the position

The Digital Marketing Manager will support an e-commerce business by focusing on website testing and learning strategies to enhance user engagement and drive growth. This role involves analyzing website performance and user behavior to provide actionable insights to stakeholders, collaborating closely with the website analyst and developer.

Responsibilities

• Analyze website performance, user behavior, and traffic trends using web analytics platforms.
• Deliver actionable insights to key stakeholders based on analysis.
• Work closely with the website analyst and developer to expand the site testing program.
• Drive e-commerce growth through effective digital marketing strategies.

Requirements

• 5 years of experience in marketing.
• Experience in website analytics, testing, and SEO optimization.
• Understanding of web analytic tools, single-page applications, and data modeling techniques.
• Advanced proficiency in Excel, including building and maintaining macros.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Vision insurance