Digital Marketing Manager

Simplus - Lansing, MI

Full-time - Mid Level

Remote - Lansing, MI

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Manager will be responsible for developing and executing strategies for website optimization, SEO, and social media marketing. This role is crucial for enhancing brand perception and driving pipeline growth. The ideal candidate will have extensive experience in digital marketing and will work closely with the VP of NA Marketing to align campaigns with go-to-market strategies.

Responsibilities

• Review and assess the current state of digital marketing and create a plan to enhance brand perception and contribute to pipeline growth.
• Own website personalization and optimization, collaborating with content marketing and design teams.
• Develop and execute digital ABM marketing strategies for key accounts using the Influ2 platform.
• Manage social media strategy and execution, focusing on enhancing the LinkedIn brand presence.
• Analyze and report on performance across all digital marketing channels.
• Track pipeline and attribution for all digital marketing campaigns.

Requirements

• Degree in Marketing, Communication, Advertising, or a related field.
• Minimum 5 years of experience in digital marketing.
• Experience strategizing and implementing end-to-end digital marketing campaigns.
• Proven track record of running high-performing campaigns on LinkedIn.
• Strong visual design skills and an eye for compelling design.
• Ability to drive consistent and cohesive messaging across campaigns.
• Strong written and verbal communication skills.

Nice-to-haves

• Experience in SaaS or SaaS services, particularly in a B2B environment targeting commercial-sized organizations.
• Familiarity with WordPress, Influ2, ZoomInfo, Pardot, and Salesforce.
• Experience in graphic design.

Benefits

• Remote work flexibility
• Full-time position with standard business hours (Monday to Friday)