Digital Marketing Manager

Resolute Investment Managers (Parent Company Of American Beacon Advisors) - Irving, TX

Full-time - Senior

Irving, TX

Management of Companies and Enterprises

About the position

Resolute Investment Managers, Inc. is seeking a Digital Marketing Manager to oversee the organization's digital marketing activities. This role is pivotal in enhancing the company's online presence and driving sales through effective digital strategies. The Digital Marketing Manager will be responsible for managing the firm's website, web-based communications, and online advertising initiatives. This position requires a strategic thinker who can identify and implement new technologies to streamline the sales cycle and improve efficiencies. The manager will leverage Pardot's marketing automation platform to enhance sales conversion rates and establish systems for monitoring and reporting on business analytics, market metrics, and web traffic analysis. In addition to overseeing the digital marketing strategy, the Digital Marketing Manager will lead the production and content development for specific e-business functions and product focuses. This includes executing the firm's website strategy and ensuring all initiatives for website development and optimization are met. The manager will also supervise a Digital Marketing Associate who will be responsible for the execution of day-to-day marketing initiatives. The role requires a comprehensive understanding of the financial services industry, digital marketing initiatives, and the organization's products, ensuring that all marketing efforts align with the company's goals and objectives. The position is hybrid, allowing for both onsite and remote work, with a current expectation of being onsite at least three days per week. This flexibility is designed to foster a collaborative work environment while also accommodating the needs of the Digital Marketing Manager.

Responsibilities

• Identifies and implements new technologies to help shorten the sales cycle and create better efficiencies.
• Leverages Pardot's full marketing automation platform to improve sales conversion.
• Establishes systems to monitor, track and report on business analytics, market metrics, web traffic and flow analysis.
• Develops and executes the firm's e-business sales strategy across various channels of digital marketing.
• Executes the firm's website strategy, overseeing all initiatives for website development and optimization.
• Leads production and content development for specific e-business function(s) and/or product focus.
• Supervises Digital Marketing Associate responsible for execution of day-to-day initiatives.
• Provides connectivity to back-office systems.

Requirements

• Ten or more years of experience in asset management or similar field working with technologies such as Salesforce, Pardot, Brainshark, Fugent, Google Analytics and Wallet Share.
• Excellent understanding of financial services business, financial products and product strategy.
• Comprehensive understanding of digital marketing initiatives, the organization's products, and the investment management industry.
• Five or more years of web publishing, marketing and/or technology experience.
• Strong people and project management skills.
• Excellent interpersonal, presentation, oral and written communication skills and highly ethical.
• Strong planning, organization, analytical and technical skills are required.