Links Healthcare Limited - San Diego, CA
posted about 1 month ago
Are you passionate about digital marketing strategies and possess a strong understanding of various online marketing tools and platforms? Are you a creative thinker with strong analytical skills and the ability to adapt to an ever-evolving digital landscape? Then, join our team as a Digital Marketing Manager. This position is responsible for developing and implementing our digital marketing strategies to drive business growth and enhance employer branding. The Digital Marketing Manager will oversee all aspects of our online marketing efforts, including SEO (search engine optimization), SEM (search engine marketing), social media marketing, email marketing, and content marketing. In this role, you will develop and execute digital marketing strategies aimed at driving brand awareness and generating leads. You will design, manage, and grow our social media presence on platforms such as Facebook, Instagram, and LinkedIn. Identifying trends and insights will be crucial, as you will optimize spend and performance based on these insights. You will brainstorm new and creative growth strategies while managing and optimizing our website and landing pages to improve conversion rates. Additionally, you will oversee the planning and execution of digital advertising campaigns, including paid search, display advertising, and remarketing. Monitoring and analyzing key performance metrics will be essential to evaluate the effectiveness of digital marketing campaigns, allowing you to make data-driven decisions. Collaboration with internal teams to create engaging and relevant content for our target audience will be a key part of your responsibilities. Staying up-to-date with the latest trends and best practices in digital marketing will help you apply innovative strategies for better results. You will also optimize and improve the company's presence in Google/Yelp reviews and capture footage of social/company events for marketing purposes. Conducting analysis to determine the effectiveness of each marketing campaign and reporting key findings to stakeholders will round out your responsibilities.