Digital Marketing Manager

$98,000 - $160,000/Yr

Cyberark - Newton, MA

Full-time - Mid Level

Newton, MA

About the position

The Digital Marketing Manager at CyberArk will lead the digital strategy and execution of multi-channel global marketing campaigns. This role is pivotal in managing paid media channels and developing integrated digital strategies to enhance CyberArk's market presence and achieve global pipeline targets. The successful candidate will collaborate with various teams to optimize campaign performance and drive innovative marketing programs in a fast-paced environment.

Responsibilities

• Lead digital strategy and execution of multi-channel global marketing campaigns.
• Manage paid channels including paid social media, content syndication, third-party sponsorship, paid search, and display programmatic.
• Own the development of the integrated digital strategy by channel, including retargeting and omni-channel strategy.
• Conduct quarterly planning with the media agency and collaborate with Solution and Regional teams.
• Set up campaigns and tracking, run QA, and provide insights for optimization.
• Manage the digital agency, including submitting SOW, POs, work back schedule, QA process, weekly calls, and reporting.
• Own the paid media budget for digital campaigns while tracking to goals.
• Aid in the creation of copy, creative, and content with support from campaign, regional, and brand teams.
• Build audience targeting/retargeting for always-on campaigns and digital nurture.
• Collaborate with stakeholders across various departments to ensure alignment and successful project outcomes.
• Develop and present insightful and actionable recommendations to leadership based on findings.
• Drive continuous improvement in executional rigor and operational processes.

Requirements

• 5+ years of global experience with hands-on execution in digital strategy and multi-channel digital marketing campaigns.
• B2B marketing experience is desired.
• SaaS experience and experience targeting developers audience is a big plus.
• Experience launching and optimizing campaigns on paid social platforms, particularly LinkedIn, and email/automation platforms.
• Experience with content syndication programs, multi-touch programs, and ABM programs.
• Strong understanding of enterprise-level marketing technology tools (e.g., Tableau, Adobe Analytics, 6sense; experience with Marketo and SFDC is a bonus).
• Ability to define strategic vision through data analysis, insights, and prioritization.
• Strong communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
• Digital agency management experience.
• Ability to thrive in a dynamic, fast-paced environment.

Nice-to-haves

• Experience with Reddit as a paid social platform.
• Experience with Marketo and SFDC.

Benefits

• Wide range of medical, dental, and vision benefits.
• Financial benefits including 401k and performance bonuses.
• Discretionary bonuses based on employee performance.